Visa (V) 2026 Baird Global Consumer, Technology & Services Conference summary

Market opportunity and business focus

• Commercial and Money Movement Solutions targets $200 trillion in global TAM, with $145 trillion in B2B payments and $55 trillion in other money movement use cases like P2P and government disbursements.

• Actively pursuing $60 trillion in B2B flows, split between $35 trillion for commercial card and virtual payments and $25 trillion for cross-border B2B flows via Visa Direct.

• Early stages of product innovation and leveraging Visa’s capabilities to expand in these markets.

Competitive landscape and product differentiation

• Competes with checks, ACH, wire, other card networks, banks, and fintechs, focusing on programmability and configurability of payments.

• Visa Commercial Pay platform enables businesses to issue and manage virtual credentials with granular control, enhancing security and spend management.

• Emphasizes security, trust, and network reach as key differentiators.

Vertical solutions and innovation

• Specialized solutions for verticals like fleet management, travel, and online travel agencies (OTAs), expanding serviceable markets.

• Fleet 2.0 solution integrates open-loop Visa benefits with closed-loop tracking, enabling broader spend capture and digital wallet provisioning.

• Partnerships with major players like Octopus Energy and Edenred PayTech to deliver tailored solutions.

• OTA volumes have grown 10x in recent years, with configurable economics for suppliers and buyers.