WEBTOON Entertainment (WBTN) UBS Global Technology and AI Conference summary

Platform growth and creator ecosystem

• 24 million global creators contribute to a vast digital storytelling platform, producing 120,000 new stories daily and attracting nearly 170 million monthly active users.

• The platform enables amateurs and professionals to easily publish stories, with AI and data tools supporting content creation and discovery.

• Success stories, such as creators becoming bestselling authors or having works adapted for streaming, highlight the platform's global reach.

• Positive income and 13.5% constant currency growth were achieved in Q3, with a recent public listing and ongoing efforts to increase investor awareness.

Content diversity and user engagement

• Content spans all genres and age groups, with a strong appeal to Gen Z and Gen Alpha, and a user base that skews female.

• Users spend 30–60 minutes daily on the platform, making micropayments ($0.15–$0.70) to access new episodes, and often explore new genres.

• Consistent consumer behavior is observed globally, regardless of region, driven by a vast, ever-refreshing library of user-generated content.

Monetization and business model

• 80% of revenue comes from paid content, primarily through micropayments for early or exclusive access to episodes.

• Advertising accounts for about 10% of revenue, with high CPM ads in Korea and significant growth potential in other regions.

• Crossover IP (film, print, merchandise) contributes less than 10% of revenue, with successful adaptations driving further platform engagement.

• The business model is content-driven, with ongoing content creation reducing reliance on expensive user acquisition.