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Apparel for the Youth

Abercrombie & Fitch (A&F) is an American retailer specializing in upscale casual wear. The company is headquartered in New Albany, Ohio, and trades on the NYSE. Abercrombie & Fitch has tailored its marketing and product designs towards teenagers and young adults, establishing itself as a popular brand for the high school and college demographic. Over the years, the brand has also made efforts to resonate with a slightly older age group, extending its appeal to young professionals in their 20s and 30s. A&F operates both under the Abercrombie & Fitch brand, as well as through the subsidiaries Hollister and Holly Glicks.

Starting out as an outdoor outfitter

Founded in 1892 by David T. Abercrombie and later joined by Ezra Fitch, a wealthy and avid outdoorsman, the company began as an elite outfitter of camping, fishing, and hunting gear in downtown Manhattan. However, Abercrombie & Fitch evolved and changed into a youth-oriented fashion brand as the years went by, becoming synonymous with trendy casual wear and American prep school chic. Abercrombie & Fitch has numerous publicly traded competitors, but some of its most notable peers include The Gap, American Eagle, and Urban Outfitters.

The Products

A&F's offerings primarily comprise premium-quality apparel that includes everything from classic jeans, tees, and sweaters to dresses, jackets, and intimate wear. Apart from clothing, their stores also feature a range of accessories, perfumes, and personal care items, all designed to capture the feeling of laid-back sophistication and a youthful lifestyle.

Global Reach

Abercrombie & Fitch's global footprint is substantial. While its origins and design language are undeniably American, the brand's reach extends far beyond the U.S. With hundreds of stores sprawled across North America, Europe, Asia, and the Middle East, A&F has cultivated a robust international presence. Their strategic approach to global expansion entails adapting to regional styles while maintaining the brand's core identity, ensuring that no matter where in the world a consumer steps into one of its stores, the essence of the brand remains unmistakably Abercrombie & Fitch.

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