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An Entirely Online Bank

Ally Financial Inc. is an entirely digital financial services company that specializes in online banking, auto finance, home loans, investing, and other financial products. The Michigan-based company was originally established in 1919 as the General Motors Acceptance Corporation (GMAC) and served as the auto financing division of General Motors (GM). Over the years, Ally Financial has significantly expanded its services and customer base, evolving into one of the largest digital financial services companies in the United States.

GMAC to Ally Financial: A Century-Long Evolution

The company's history goes back over a century when it was founded as GMAC, offering auto financing for GM vehicles. The company then grew throughout the years, both organically as well as through a series of mergers and acquisitions. After weathering the 2008 financial crisis and receiving a government bailout, GMAC underwent significant restructuring and rebranded to Ally Financial in 2010. Today, Ally is well-established and competes with large and traditional banks such as Citi, Capital One, and many others.

Operating Entirely Online

Ally Financial operates as an entirely online bank, taking a digital-first approach to providing financial services. It offers a variety of products such as online savings accounts, checking accounts, auto loans, mortgages, and a range of investment options. Ally's digital model allows it to reduce operational costs associated with physical branches, savings which are often passed onto customers in the form of competitive rates and fewer fees. The bank prides itself on a user-friendly interface and robust customer service.

The Services

The company has a host of various services and products it provides for customers. It offers online banking services, which include high-yield savings accounts, interest-bearing checking accounts, mortgage services, and more. Its banking services are known for competitive rates, given the lower overhead costs of operating as an online bank.

In addition to banking services, Ally also provides auto financing options, helping customers with loans for new and used vehicles as well as offering vehicle leasing options. Ally is one of the largest automotive finance providers in the U.S., working closely with a broad network of auto dealers.