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Cloud Collaboration
Box Inc. is an American company with multinational operations that provides various cloud content management and file-sharing services for businesses. The company's core product, Box, allows users to securely store, share, and manage files in the cloud, which in turn enables collaboration for teams that might be geographically dispersed. With a focus on enterprise customers, Box offers features like advanced security controls, compliance capabilities, and administrative tools, built to meet the needs of businesses in various sectors such as healthcare, finance, education, and government. The company is headquartered in Redwood City, California, and its shares are listed on the NYSE.
Shifting the Focus
Box was founded in 2005 with the initial concept of creating a more user-friendly and scalable cloud storage service than existing options. The idea of the founders was to offer a better alternative to the alternatives at the times for users to store, share, and manage digital content. Initially, the focus was on providing a B2C service, but Box realized that many of its users utilized the product primarily in professional settings. Due to this, the company went through a strategic pivot during 2009 and 2010 when it began focusing more on enterprise clients rather than private individuals. This was a move that quickly paid dividends, leading to significant growth and attracting major clients.
The Platform
Box specializes in cloud-based content management and file-sharing services, primarily targeting businesses and enterprises. At its core, Box provides a secure platform for storing, sharing, and managing digital files. A significant aspect of Box's service is its collaboration features. These enable users to edit documents simultaneously, track changes, and leave comments, a feature that is particularly beneficial for teams that operate remotely or across different time zones. The platform also offers advanced security measures such as customizable access permissions and robust encryption, as well as workflow automation that helps streamline repetitive tasks and processes.
Third-Party Functionality
Another selling point for the company is its integration with various third-party applications. Box’s platform seamlessly integrates with programs such as Zoom, Microsoft 365, Salesforce, and many, many more. This allows businesses to integrate Box into their day-to-day operations without needing to change their current workflow, while in turn also getting more out of the third-party applications than what would otherwise be possible.