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Canada Goose (GOOS) investor relations material
Canada Goose Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
D2C comparable sales grew 10–10.2% year-over-year, with positive comps in all regions, especially the U.S. and China, and robust product innovation and newness driving growth.
Q2 revenue increased 1.8–2% year-over-year to CAD 273 million (USD 272.6M), led by D2C growth and product innovation.
Strategic marketing, new brand ambassadors, and collaborations enhanced engagement, particularly in APAC and China.
Store network expanded with new locations and relocations in Paris, Macau, and Beijing, bringing the global store count to 77.
Launched Fall/Winter 2025 collection and high-profile partnerships to boost brand presence.
Financial highlights
D2C revenue rose 21–22% year-over-year to $126.6M, while wholesale revenue declined 1–5% to $135.9M; other revenue dropped 62% due to fewer special events.
Gross margin expanded by 110 basis points to 62.4%, with gross profit up to $170.1M.
SG&A expenses increased to $187.7M, driven by store expansion, marketing, and a one-time $43.8M arbitration award.
Adjusted EBIT was a loss of $14.2M (margin -5.2%), down from a profit last year; adjusted net loss attributable to shareholders was $13.3M ($0.14 per share).
Net loss attributable to shareholders was $15.2M (EPS: -$0.16), compared to a profit last year.
Outlook and guidance
Entering peak season with confidence, supported by positive D2C comps and strong execution.
Focus on margin expansion, leveraging fixed costs, and expanding product offerings and brand presence.
Continued investments in marketing, stores, and consumer experience expected to drive growth.
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Frequently asked questions
Cold Weather Luxury
Canada Goose is a luxury outerwear brand, and as suggested by their name, they’re a Canadian company through and through. Established in 1957 in Toronto, the brand has grown from a local producer of down-filled jackets to a global symbol of Arctic exploration and high-end fashion. Known for its premium down-filled parkas, coyote fur-trimmed hoods, and iconic circular logo patch, Canada Goose products promise warmth and durability, delivered in a timeless style. The brand has become a favorite not only among urbanites bracing for winter but also among polar researchers and mountaineers facing the harshest of climates.
The Beginnings
Founded in 1957 by Sam Tick, Canada Goose began its journey as a small warehouse in Toronto under the name "Metro Sportswear Ltd." Over the decades, it earned a reputation for crafting warm, high-quality outdoor apparel such as down-filled jackets, snowsuits, and vests. The company changed its name to Canada Goose in the 2000s, a rebranding that echoed its flagship product and solidified its identity. As demand grew, so did its international presence, transitioning from a local outfit to a global luxury brand.
A Commitment to Quality
Canada Goose's claim to fame lies in its meticulous approach to crafting outerwear. Primarily known for its down-filled jackets which ensure a high level of warmth, without sacrificing style. Each jacket boasts premium Canadian down, a proprietary fabric called Arctic Tech that's both water-resistant and durable, and coyote fur-trimmed hoods. While the jackets are their most well-known products, the company's product line extends to parkas, lightweight down jackets, raincoats, and even knitwear. Their commitment to quality is unwavering, as is their commitment to producing their products locally in Canada. Two examples of publicly traded companies producing products for a similar market are Moncler and The North Face, the latter being a part of the V.F Corporation.
The Adventurers Choice
Over the years, Canada Goose has strategically positioned itself as the go-to brand for genuine explorers, adventurers, and researchers working in extreme conditions. Their marketing campaigns often spotlight stories of Arctic adventurers, mountaineers, and other outdoor professionals who trust the brand to protect them against the harshest weather conditions.
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