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Q4 2023

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22 Feb, 2024
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The company behind the car vending machine

Carvana is an e-commerce platform and used car retailer that operates primarily online. The company provides a digital marketplace for customers to browse, select, and purchase used vehicles. Carvana offers a wide inventory of cars of various makes and models with everything from daily drivers from Ford to modern EV’s from Polestar and Tesla available through their platform. They focus on providing transparency to customers by offering detailed vehicle descriptions, photos, and virtual tours. Through their online platform, Carvana aims to simplify the car buying process and provide customers with an alternative to traditional dealership experiences.

A user friendly platform

Carvana's platform is an innovative online marketplace designed to simplify the car buying process. Through their website or mobile app, customers gain access to a wide selection of used vehicles. The platform offers detailed vehicle descriptions, high-resolution photos, and a 360-degree virtual tour for transparency. Customers can browse, compare, and purchase cars entirely online. Carvana's platform also provides financing options, trade-in evaluations, and vehicle delivery to customers' locations. The convenience and user-friendly interface of the platform aim to offer a streamlined and hassle-free car buying experience for customers seeking a digital alternative to traditional dealerships. For customers looking to buy a car online, other alternatives include AutoNation and CarMax.

Sourcing the inventory

Carvana sources its cars from various channels to offer a diverse inventory. They acquire vehicles through auctions, trade-ins, and partnerships with dealerships. Carvana's sourcing strategy focuses on selecting high-quality used cars with clean histories and low mileage. They employ a comprehensive inspection process to ensure the vehicles meet their standards. By leveraging multiple sourcing channels and conducting thorough evaluations, Carvana aims to provide customers with a wide selection of reliable used cars to choose from.

Innovative and unique pickup points

Carvana's car vending machines are a unique and distinctive aspect of their vehicle pickup process. These automated multi-story structures have become an integral part of the Carvana experience. Upon completing a vehicle purchase, customers have the option to choose the car vending machine as their pickup location. The car vending machine serves as a visually striking delivery point, adding an element of novelty to the car buying journey. Customers are given a personalized coin that they insert into the machine, triggering the retrieval process. The chosen vehicle is then automatically brought down to a designated bay where customers can collect it. Regardless of whether a customer is buying their dream sports car from Porsche or just needs a workhorse that will get them from A to B, the pickup process is as convenient as it is memorable.