Flutter Entertainment is one of the biggest players in the online gambling industry, offering a range of betting and gaming products to customers around the world. With a strong presence in both the sports betting and casino gaming markets, Flutter operates through a variety of channels, including online and mobile platforms, as well as retail locations.

Diversification of revenue streams

One of the key strategies that Flutter Entertainment has employed to grow its revenue base is diversification of its product portfolio. The company offers a range of betting options, from traditional sports betting to in-play betting and live streaming, as well as casino games, poker, and bingo. This diversification has helped Flutter to mitigate risks associated with fluctuations in individual markets or sports events. Flutter's competitors, such as 888 Holdings, Caesars Entertainment, DraftKings and Betsson, have also employed similar strategies to broaden their revenue streams.

Expanding into new markets

Flutter has been actively expanding its presence in new markets, particularly in the US, where it has made several high-profile acquisitions in recent years. The company acquired FanDuel in 2018, which has since become a leading player in the US sports betting market. Flutter also acquired The Stars Group in 2019, giving it a foothold in the fast-growing US online gaming industry. By expanding into new markets, Flutter is able to tap into new sources of revenue and diversify its revenue base even further.

Emphasis on digital platforms

Another key factor in Flutter Entertainment's revenue growth is its focus on digital platforms. The company has invested heavily in developing and enhancing its online and mobile platforms, which offer customers a seamless and user-friendly experience. With the increasing popularity of online and mobile betting and gaming, Flutter is well-positioned to capitalize on this trend.