Freetrailer Group (FREETR) investor relations material

Strategic ambitions and growth targets

• Aims to reach DKK 500 million in revenue by 2030, up from current guidance of DKK 178–185 million, with a target EBIT margin of 20% and profit of DKK 100 million.

• Plans to achieve 5 million annual rentals, up from 1.9 million, and grow the trailer fleet from 7,800 to over 25,000 by 2030.

• Expects active users to rise from 778,000 to 2.5 million and partners to triple to around 1,000.

• Will expand from five to at least seven markets, focusing on both country and regional strategies and entering new European markets.

• Growth will be driven by multiple levers, including platform, partnerships, user experience, and new products and services.

Market analysis and positioning

• Holds a 6% market share across five markets, with 42% in Denmark and less than 1% in Germany and the Netherlands.

• Estimates the total addressable market at 20 million rentals annually, with potential to grow to 30 million by 2030.

• Sees increasing consumer preference for rental over ownership, supporting market expansion.

• Adopts differentiated go-to-market strategies for each country, focusing regionally in Germany and nationwide in the Netherlands.

• Emphasizes convenience, community, and supporting users' practical needs and life situations.

Strategic pillars and operational enablers

• Strategy is structured around the GROW framework: Go-to choice, Right where needed, Open opportunities, Win new markets.

• Four operational enablers: winning tech platform, scale-up culture, scalable operations, and AI integration across the business.

• Dynamic pricing and enhanced user experience are key to becoming the go-to choice.

• Brand refresh includes a new logo and localized taglines, with gradual rollout to align with user experience.

• Continued investment in technology, data, AI, and organizational capabilities to support scalable growth.