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Edge12 Dec 2025
Running on Clouds: The Story of On
The story of how a Swiss runner's pursuit of a new running sensation became On, aiming to be the most premium global sportswear brand worldwide.
G5 Entertainment
G5 Entertainment (G5EN) investor relations material
G5 Entertainment SEB Nordic Seminar presentation summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.SEB Nordic Seminar presentation summary9 Jan, 2026
Market overview and positioning
Operates in the global casual free-to-play games market, targeting women aged 35+ with puzzle and adventure genres like Hidden Object, Match-3, and Mahjong Solitaire.
North America is the largest revenue contributor, accounting for 63% of group revenue in 2024.
Mobile gaming is the fastest-growing segment, expected to reach $114 billion globally by 2028, with 55% of 2025 global game revenue from mobile.
Asia leads the global market, but the main focus remains on North America, followed by Europe and Japan.
Business model and distribution
G5 Store, launched in 2020, is the third-largest distribution channel, now accounting for 24.7% of total net revenue.
Direct-to-consumer (D2C) model reduces store fees from 12–30% to low single digits, improving margins.
Web shop launched in 2024, enabling direct payments from mobile users and contributing 3% of mobile revenue.
Plans to launch third-party games in G5 Store, creating new revenue streams and increasing traffic.
Portfolio and development strategy
Own games generate over 73% of net revenue, with a balanced portfolio across different lifecycle stages.
Focus on strengthening development teams, quality control, and a tougher approach to underperforming games.
Pipeline includes 30 game ideas, with 5–6 soft launches and one global release planned.
Emphasis on engaging storylines and immersive meta-mechanics to drive player retention.
G5 Store 3rd party games: margin impact?
Asia market growth strategy?
Expected ROI from increased UA spend?
Partial view of Summaries dataset, powered by Quartr API
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Next G5 Entertainment earnings date
Q4 202517 Feb, 2026
G5 Entertainment
Next G5 Entertainment earnings date
Q4 202517 Feb, 2026
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Frequently asked questions
G5 Entertainment Group develops and publishes high quality free-to-play games for smartphones, tablets and personal computers that are family friendly, easy to learn, and targeted at the wider audience of both experienced and novice players. The company distributes its games through the G5 Store, Apple App store, Google Play, Amazon Appstore and Microsoft Store. The company’s portfolio includes popular games like Jewels of Rome®, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West®, Hidden City®, Mahjong Journey®, The Secret Society® and Wordplay: Search Word Puzzle™.
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