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Investor Relations14 Oct 2025
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G5 Entertainment (G5EN) investor relations material
G5 Entertainment Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary7 Aug, 2025
Executive summary
Revenue declined 1.7% sequentially in USD and 11% year-over-year, with SEK 231.6M reported for Q2 2025, showing improvement over Q1.
Gross margin reached a record 70%, driven by G5 Store's growth and direct-to-consumer channel expansion.
EBIT was SEK 5.6M (2.4% margin), down 74% year-over-year, mainly due to SEK 10M FX revaluation losses; adjusted EBIT margin would be 6.8%.
Cash position strengthened to SEK 247M despite SEK 62.2M dividend payout; company remains debt free.
G5 Store revenue grew 38.5% year-over-year and 8% sequentially, with ongoing efforts to onboard third-party games.
Financial highlights
Revenue for Jan–Jun 2025 was SEK 492.0M, down 16% year-over-year; gross profit SEK 343.8M, down 14%.
Monthly average gross revenue per paying user reached $68.9, up from $63.7 last year.
Cash and cash equivalents at June 30, 2025 were SEK 247M, up from SEK 196M a year earlier.
Cash flow before financing activities was SEK 25.7M, up from SEK 6.5M last year.
Net profit for Jan–Jun was SEK 18.8M (EPS SEK 2.40), down from SEK 61.0M (EPS SEK 7.79) year-over-year.
Outlook and guidance
Focus remains on healthy profitability, sustainable growth, and new titles, with Twilight Land expected to launch globally before year-end.
Third-party games to be added to G5 Store before year-end, with gradual revenue ramp-up expected.
UA spend to remain within 17–22% of revenue, with flexibility to adjust if opportunities arise.
G5 aims for top-line stabilization and future growth through scalability and retention improvements.
How will new hires impact future growth?
When will 3rd party games be on G5 Store?
Explain the lower capitalization of expenses.
How will G5 report sales from 3rd-party games?
What's driving G5's smaller, higher-paying users?
What is the primary target for potential M&A?
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Next G5 Entertainment earnings date
Q3 20255 Nov, 2025
Next G5 Entertainment earnings date
Q3 20255 Nov, 2025
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Frequently asked questions
G5 Entertainment Group develops and publishes high quality free-to-play games for smartphones, tablets and personal computers that are family friendly, easy to learn, and targeted at the wider audience of both experienced and novice players. The company distributes its games through the G5 Store, Apple App store, Google Play, Amazon Appstore and Microsoft Store. The company’s portfolio includes popular games like Jewels of Rome®, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West®, Hidden City®, Mahjong Journey®, The Secret Society® and Wordplay: Search Word Puzzle™.
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