Life360 (360) investor relations material

User and revenue growth outlook

• Annual MAU growth remains strong, with expectations for even stronger performance in 2026, supported by clear visibility into user behavior and retention patterns.

• International expansion targets broader user bases, focusing on markets like Mexico and Brazil, with investments in localization and device compatibility.

• A 20% annual MAU growth target has been set, with transparency on quarterly variations and confidence in meeting the annual goal.

• Subscription growth is driven by new value propositions, such as pet and aging parent features, and the Paying Circles metric is accelerating, supporting 30%+ annual subscription growth.

• Pet hardware initiatives are ramping up, with ongoing price and messaging tests, and manufacturing moving to Malaysia, aiming for multi-year growth in pet-related services.

Advertising and monetization strategy

• Integration of Life360's early-stage ad business with Nativo's mature platform is expected to yield significant synergies, with benefits ramping in the second half of 2026.

• Advertising revenue is highly seasonal, with only 15% in Q1 and more than doubling by Q4; 70% of 2026's other revenue ($140M-$160M) is projected to come from advertising.

• The combined platform increases ad inventory and reach, enabling larger deals and improved economics by controlling data and reducing reliance on intermediaries.

• User experience is protected by keeping most ads off-app and focusing on value-driven notifications, with transparency and user control over data use.

• Partnerships are being explored in areas like pet health and family life, aligning advertising with relevant user scenarios and app redesigns to support richer experiences.

Operational investments and cost structure

• Q1 includes intentional, non-recurring costs such as the Nativo acquisition, $6M in operating expenses, and $3M in major ad campaigns (Super Bowl, Winter Olympics).

• Nativo was break-even pre-acquisition, but scale from the merger is expected to drive positive EBITDA and strong gross margins.

• Exit from brick-and-mortar retail shifts focus to direct-to-consumer and digital channels, with some negative hardware margins expected in Q1 due to pet GPS pricing experiments.

• These investments do not alter full-year adjusted EBITDA guidance but shift the quarterly profile.