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Mama's Creations (MAMA) investor relations material
Mama's Creations Investor Day 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Strategic priorities and growth initiatives
Reinforcing a consistent strategy focused on cost, controls, culture, and catapults, with no major changes from prior years.
Emphasizing multi-year M&A as a growth lever, with a robust pipeline and disciplined integration playbook.
Expanding manufacturing capacity and efficiency through capital investments, process optimization, and integration of new facilities.
Targeting double-digit organic revenue growth, outpacing the 5% category growth rate, with no reliance on acquisitions for baseline targets.
Transitioning all chicken products to "No Antibiotics Ever" (NAE) as a key differentiator and moat against competitors.
Sales, channel, and product development
Evolving sales approach to portfolio selling, aiming for a net +2 SKUs in each top 10 account by Fiscal 2027.
Major account wins include eight new branded SKUs at Walmart, new launches at Target and Food Lion, and everyday item status at Costco Northeast.
Diversifying channel mix to mirror U.S. food budgets, with growth in mass, club, grocery, and specialty discounter channels.
Driving branded product growth, targeting a 100% increase in branded sales and leveraging chicken trim for new product innovation.
Expanding culinary capabilities with a field chef and deepening direct customer relationships.
Marketing and brand building
Increasing marketing investment by 50% in Fiscal 2027, focusing on awareness, connection, and loyalty.
Leveraging digital channels, micro-influencers, and partnerships to double the email list and grow SMS subscribers.
Enhancing retail media presence, driving significant ROAS, and supporting new item launches with targeted trade promotions and in-store demos.
Using data-driven metrics such as engagement rates, email/SMS growth, and e-commerce health to measure marketing effectiveness.
Building trust and trial through in-store sampling, retail media, and private brand support tailored to retailer sophistication.
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