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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
New Media Lab
New Media Lab (1284) investor relations material
New Media Lab H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2026 earnings summary26 Aug, 2026
Executive summary
H1 revenue was HK$85.842m vs HK$91.265m and net profit was HK$4.210m vs HK$5.893m amid unfavourable market sentiment.
Digital advertising contributed 97.0% of revenue; the interim dividend was HK1.40 cents per share, down from HK1.67 cents.
Financial highlights
Profit before tax was HK$4.658m vs HK$6.768m; basic and diluted EPS was HK0.70 cents vs HK0.98 cents, and total comprehensive income was HK$4.261m vs HK$5.876m.
Employee benefit expense was HK$44.056m vs HK$44.466m; production costs rose to HK$22.793m from HK$22.346m.
Other income and gains were HK$2.287m vs HK$2.395m; finance costs were HK$0.551m vs HK$1.169m.
Outlook and guidance
Digital advertising is expected to remain the key market growth driver; strategy reviews, prudent management and financial discipline will continue in a complex environment.
Plans include technology investment, wider automation and AI in creative work and campaign management, and advertiser collaboration to strengthen engagement and market presence.
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Latest events from New Media Lab
- Revenue and profit fell amid weak ad markets, while cash and dividends rose.1284
H2 2024 - Revenue fell, but digital ads remained dominant and the HK4.17-cent dividend was maintained.1284H2 2025
- Digital advertising contributed 95.5% of revenue; the July listing raised ~HK$103.5m net.1284H1 2023
- Stable revenue, higher reported profit and digital advertising at 96.5% of revenue.1284H1 2024
- Digital ads anchored revenue as profit fell, while liquidity strengthened and platform investment continued.1284H2 2023
- Revenue and profit declined, while digital ads dominated and the interim dividend held.1284H1 2025
Next New Media Lab earnings date
H2 202618 Mar, 2027
New Media Lab
Next New Media Lab earnings date
H2 202618 Mar, 2027
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