New Media Lab (1284) H2 2025 earnings summary

Executive summary

• FY2025 revenue was HK$189.8m and net profit HK$12.7m, both lower YoY; digital advertising remained the core revenue stream at 96.6% of total revenue.

• Cautious advertiser spending and intense digital competition weighed on results; plans prioritize financial discipline, digital talent, technology and AI-enabled engagement and content production.

Financial highlights

• Revenue was HK$189.787m vs HK$207.227m in 2024; net profit was HK$12.743m vs HK$13.491m.

• Profit before tax was HK$14.709m vs HK$14.399m; income tax expense was HK$1.966m vs HK$0.908m.

• Basic and diluted EPS was HK2.1 cents vs HK2.2 cents; total comprehensive income was HK$12.860m vs HK$13.331m.

• Employee benefit expense was HK$95.059m vs HK$103.428m; production costs were HK$49.312m vs HK$53.773m.

Outlook and guidance

• Operating conditions are expected to remain challenging amid cautious consumption sentiment; management plans continued stringent financial discipline and prudent management.

• Planned priorities include adding digital platform talent, advancing innovation and technology, expanding market presence, and using AI in consumer engagement and content production.

• Unutilised IPO proceeds are now expected to be deployed by 31 Dec 2027, extending the original 31 Dec 2025 timetable.