New Media Lab (1284) H1 2025 earnings summary

Executive summary

• H1 revenue and net profit declined amid weak market sentiment and cautious advertiser spending.

• Digital advertising remained the core contributor, accounting for 96.7% of revenue.

• The interim dividend was maintained at HK1.67 cents per share.

Financial highlights

• Revenue was HK$91.265m versus HK$102.618m; profit before tax was HK$6.768m versus HK$8.516m, and net profit was HK$5.893m versus HK$7.022m.

• Basic and diluted EPS was HK0.98 cent versus HK1.17 cents; other income and gains were HK$2.395m versus HK$3.316m.

• Net cash from operating activities was HK$18.164m versus HK$20.970m; cash and cash equivalents were HK$148.808m at 30 June 2025.

• Employee benefit expense was HK$44.466m versus HK$50.491m; production costs were HK$22.346m versus HK$26.036m.

Outlook and guidance

• A cautious, pragmatic approach to business development is planned as macroeconomic uncertainty and pressure on local property and retail sentiment persist.

• Plans include adding platform talent and investing in innovation and technology to meet digital advertising demand and expand market presence.

• Media-brand diversity will be used to pursue opportunities as advertisers adjust strategies and budgets to market conditions.