)
Visual24 Oct 2025
The rise of Alphabet
Pierce Group (PIERCE) investor relations material
Pierce Group Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary22 Aug, 2025
Executive summary
Achieved record Q2 2025 sales with net revenue of SEK 523 million, up 15% year-over-year (20% in local currency), driven by improved product availability and strong external brand sales.
Adjusted EBIT rose to SEK 32 million (6.2% margin), up from SEK 17 million (3.7%) last year, despite SEK 8 million in transformation costs and SEK 2 million in trademark amortization.
Gross margin slightly decreased to 43.7% due to obsolescence and higher external brand share, but variable costs declined.
Customer satisfaction and retention improved, with Trustpilot and Net Promoter Scores trending upward; active customer base and order volume increased.
Operational efficiency improved, with a 30% reduction in white-collar workforce since Q2 2023 and a 70% increase in sales per FTE.
Financial highlights
Q2 2025 net revenue: SEK 523 million (+15% YoY); gross profit: SEK 229 million; adjusted EBIT: SEK 32 million; adjusted EBITDA: SEK 46 million (margin 8.7%).
Gross margin: 43.7% (down from 44.1% last year); adjusted EBIT margin: 6.2% (up from 3.7%).
Cash position at quarter-end: SEK 188 million, down from SEK 350 million a year ago, reflecting inventory investments; positive cash flow of SEK 13 million for the period.
Inventory increased to SEK 522 million, supporting growth and customer satisfaction.
Net working capital at period end: SEK 210 million (12.1% of LTM revenue).
Outlook and guidance
Transformation costs from SaaS system rollout will taper off by Q2 2026, with full tech stack deployment expected by then and improved annualized EBIT by SEK 30–40 million.
Geographic expansion planned, with 12 new localized websites to be launched, targeting underpenetrated markets and adjacent verticals.
Focus remains on absolute gross profit growth, even if margin percentage is pressured by mix shift; private label expansion emphasized.
Medium to long-term targets: organic growth above the European online market, adjusted EBIT margin of 5–8%, and net debt/EBITDA ≤2.0x.
Quantify EBIT impact from tech stack completion
Inventory increase impact on cash flow & strategy
Growth strategy for 12 new local markets
Breakdown of SEK 30-40M EBIT improvement?
Mitigation for rising obsolescence risk?
Timeline and investment for new markets/verticals?
Partial view of Summaries dataset, powered by Quartr API
Research faster. Power your platform.
Next Pierce Group earnings date
Q3 202514 Nov, 2025
Next Pierce Group earnings date
Q3 202514 Nov, 2025
The essential earnings season companion
The #1 app for live earnings calls, transcripts, analyst estimates, and more. All for free.
Live calls and transcripts
Listen to earnings calls, CMDs, investor conferences, and more – with a podcast-like experience.
Find what you need faster
Search for any keyword across all transcripts simultaneously.
Easily store key findings
Capturing important takeaways is as simple as it gets. Even during your lunch run or commute.
Your watchlist. Your dashboard.
Follow the companies that matter to you. Get a personalized feed with real-time updates.
Be the first to know
Set keyword alerts for any company, product, or competitor. Get notified the moment they're mentioned.
Consensus estimates
Access analyst consensus estimates, valuation multiples, and revenue segments splits.
All IR material in one place
The easiest way to stay updated during earnings season.
Global coverage
All events from public companies. Live and recorded.
Just click and listen
No webcast links. No manual registrations.
excellent app, it gives me free access to company earnings calls and annual reports. I also love the convenience of calls being available offline so I can listen in whilst doing other things and even when internet or WiFi isn't available.
)
Leroy DaleyApp Store
One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
)
Eferix Drawings Google Play
This is genuinely one of the cleanest and fastest finance apps out there to track the market.
anuj283App Store
excellent app, it gives me free access to company earnings calls and annual reports. I also love the convenience of calls being available offline so I can listen in whilst doing other things and even when internet or WiFi isn't available.
Leroy DaleyApp Store
One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
Eferix Drawings Google Play
This is genuinely one of the cleanest and fastest finance apps out there to track the market.
anuj283App Store
I can't remember the last time an app had such a positive impact on my investment process.
)
@ankurshah47_ x.com
Love the app! Quartr makes it really easy to keep track of earnings calls. It also includes the reports and slides to make it easier to follow along.
Amina0781App Store
Quartr is amazing, no way around it. It is the best right now for earnings calls, presentations, and the like.
@theshortbearx.com
I can't remember the last time an app had such a positive impact on my investment process.
@ankurshah47_ x.com
Love the app! Quartr makes it really easy to keep track of earnings calls. It also includes the reports and slides to make it easier to follow along.
Amina0781App Store
Quartr is amazing, no way around it. It is the best right now for earnings calls, presentations, and the like.
@theshortbearx.com
)
)
Frequently asked questions
Pierce Group AB engages in the sale of gears, parts, accessories and streetwear to riders through online stores in Sweden, other Nordic regions and internationally. The company also owns retailers for motorcycles, scooters and snowmobiles. It operates under the following brands: MotoAction.se, Bikester SE, OutNorth SE, Skoterdelen SE and MCdelen SE. The company was founded by Daniel Workén in 2002 and is headquartered in Malmo, Sweden.
Quartr provides global coverage of all investor relation material from public companies.
Mobile app: Research anytime, anywhere with the #1 app for live earnings calls, transcripts, analyst estimates, and more. All for free.
Desktop (Quartr Pro): The leading platform for qualitative research, used daily by top firms and financial institutions.
Quartr API: Build custom solutions powered by live earnings calls, live transcripts, filings and reports, slide presentations, and more.
Yes, the Quartr mobile app is free on both iOS and Android.
Yes. Quartr provides global, industry-leading live coverage of company events such as regular earnings calls, capital markets days, M&A announcements, and investor conferences. Live with zero delays. Just click and listen.
Yes, capturing important takeaways is as simple as it gets. Even during your lunch run or commute.
Yes. Follow the companies that matter to you. Get a personalized feed with real-time updates, a tailored earnings calendar, and instant alerts when earnings calls go live.
Yes. Set keyword alerts for any company, product, or competitor. Get notified the moment they're mentioned, regardless of who's talking.
Explore our global coverage