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Pierce Group AB engages in the sale of gears, parts, accessories and streetwear to riders through online stores in Sweden, other Nordic regions and internationally. The company also owns retailers for motorcycles, scooters and snowmobiles. It operates under the following brands: MotoAction.se, Bikester SE, OutNorth SE, Skoterdelen SE and MCdelen SE. The company was founded by Daniel Workén in 2002 and is headquartered in Malmo, Sweden.
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Q2 2025
Pierce Group
Q2 2025
Pierce Group
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Ticker symbol
PIERCE
Country
🇸🇪 Sweden