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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
Qualtrics
Qualtrics (XM) investor relations material
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Frequently asked questions
The customer experience management expert
Qualtrics is a technology company that specializes in the development and production of customer experience management (CEM) software. The company was founded in 2002 and has since become a leading provider of CEM solutions to businesses and organizations of all sizes around the world. Some of Qualtrics’ competitors include Medallia, Salesforce, and Zendesk.
The business model
Qualtrics' business model is based on providing comprehensive and easy-to-use CEM software solutions that enable businesses to capture and analyze customer feedback and improve their overall customer experience. The company's software products include a range of tools and features that help businesses to measure and analyze customer satisfaction, loyalty, and engagement.
How Qualtrics makes money
Qualtrics generates revenue primarily through the sale of its CEM software, as well as through ongoing customer support and service contracts. The company's revenue is also generated through its partnerships with other technology companies, as well as through collaborations with academic research institutions and other organizations.
Investing heavily in R&D
Qualtrics has a strong focus on research and development, with a team of over 1,200 scientists and engineers dedicated to improving the company's CEM software solutions. The company's focus on innovation has led to the development of new and advanced features that help businesses to better understand and meet their customers' needs.