Rubicon Organics (ROMJ) investor relations material

Market positioning and strategy

• Focused on building a leading premium cannabis brand in Canada, emphasizing high-quality, branded products and consistent delivery over several years.

• Operates two cultivation facilities: Pacifica (flagship, 125,000 sq ft, certified organic) and Cascadia (new, 50,000 sq ft, indoor, production ramping up in 2025-2026).

• Three premium brands: Simply Bare Organic (super premium, unique genetics), 1964 (mainstream premium), and Wildflower (wellness, topicals).

• Maintains a proprietary genetic library, driving consumer loyalty and consistent award-winning product launches.

• Canadian market barriers to entry are rising, favoring established brands with proven quality and distribution.

Operational performance and growth

• Achieved a 22% annual growth rate over several years and four years of positive adjusted EBITDA.

• Revenue growth driven by increased yield, contract manufacturing, and acquisition of Cascadia facility.

• Cascadia facility expected to create a revenue inflection point in H2 2026, with first harvests already delivered and capacity increases planned.

• Pacifica facility at capacity but with opportunities for further yield and efficiency improvements over the next 18 months.

• Management targets over 45% gross margin within 18-24 months, focusing on yield and operational sequencing.

Consumer and market insights

• Regular psychometric studies inform product innovation and portfolio alignment with evolving consumer habits.

• Core strains provide consistent sales, while limited-time genetics in premium lines drive excitement and pricing power.

• Emphasis on delighting both consumers and retail partners, with a culture of continuous improvement and strong team retention.