Shake Shack
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Shake Shack (SHAK) investor relations material

Shake Shack 28th Annual ICR Conference 2026 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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28th Annual ICR Conference 2026 summary12 Jan, 2026

Operational performance and margin expansion

  • Achieved strong momentum in 2024, with Q3 comp sales near 5% and over 2% traffic growth, continuing into Q4 despite weather challenges.

  • Built a foundation for ongoing top and bottom-line growth, with best-in-class operations and improved margins.

  • Restaurant-level margins expanded by over 100 basis points in 2024, doubling initial guidance.

  • Labor attainment improved from 50% to over 90% in the back half of 2024, driving guest metric improvements.

  • Team member tenure doubled year-over-year, supporting better training and service speed.

Marketing and digital initiatives

  • Shifted to targeted digital media, focusing on potential guests within five miles of each location.

  • Launched the 1-3-5 app promotion, increasing app downloads by over 50% and boosting digital sales.

  • Digital sales remained strong during adverse weather, highlighting brand demand.

  • Planning to launch a loyalty platform, leveraging new app users as future loyalty members.

  • Marketing spend increased to 2-3% of sales, with a focus on profitable, data-driven investments.

Menu innovation and culinary leadership

  • Accelerated premium menu innovation, balancing price promotions with high-quality limited-time offers (LTOs).

  • Emphasized culinary leadership with fresh, all-natural ingredients and visually appealing menu items.

  • Supported LTOs and core business with targeted media and culinary-focused marketing.

Detail labor deployment changes and impact
Explain 135 promotion's app growth strategy
How will new kitchen design optimize build costs?
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Frequently asked questions

Shake Shack Inc is a restaurant company that owns and operates a chain of fast-casual restaurants. The company offers burgers, chicken, hot dogs, fries, shakes, and beverages, and emphasizes premium ingredients and sustainability. It operates both company-owned and licensed locations globally. Shake Shack Inc is headquartered in New York, New York, and its shares are listed on the NYSE.

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