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Shake Shack (SHAK) investor relations material
Shake Shack 28th Annual ICR Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Operational performance and margin expansion
Achieved strong momentum in 2024, with Q3 comp sales near 5% and over 2% traffic growth, continuing into Q4 despite weather challenges.
Built a foundation for ongoing top and bottom-line growth, with best-in-class operations and improved margins.
Restaurant-level margins expanded by over 100 basis points in 2024, doubling initial guidance.
Labor attainment improved from 50% to over 90% in the back half of 2024, driving guest metric improvements.
Team member tenure doubled year-over-year, supporting better training and service speed.
Marketing and digital initiatives
Shifted to targeted digital media, focusing on potential guests within five miles of each location.
Launched the 1-3-5 app promotion, increasing app downloads by over 50% and boosting digital sales.
Digital sales remained strong during adverse weather, highlighting brand demand.
Planning to launch a loyalty platform, leveraging new app users as future loyalty members.
Marketing spend increased to 2-3% of sales, with a focus on profitable, data-driven investments.
Menu innovation and culinary leadership
Accelerated premium menu innovation, balancing price promotions with high-quality limited-time offers (LTOs).
Emphasized culinary leadership with fresh, all-natural ingredients and visually appealing menu items.
Supported LTOs and core business with targeted media and culinary-focused marketing.
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