Spotify investor relations material
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The Swedish streaming pioneer
Spotify's consumer app was launched in 2008, giving access to millions of songs, podcasts, audiobooks, and video content from artists and creators worldwide. Judging by its user base of over 400 million across 183 countries worldwide, Spotify has become the go-to platform for music streaming. An astonishing achievement considering the competitive landscape, which includes some of the most powerful companies in the world such as Apple and Amazon.
Now also a hub for podcasts
Spotify is also betting big on podcasts and has paid big names like Joe Rogan and Bill Simmons for exclusive deals, which has boosted podcast listening on the platform enormously. Spotify now offers several millions of podcasts. Thus, it’s obvious that Spotify will be associated with more than “just” music in the future.
Serves not only the listeners
On the creator side of the platform, Spotify offers an array of tools for both musicians and podcasters that need assistance with production, distribution, and monetization. In fact, around 75 percent of new podcasts on the platform are created via Anchor, which Spotify acquired in 2020 for about 100 million dollars.