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The Clorox Company (CLX) investor relations material
The Clorox Company Barclays 18th Annual Global Consumer Staples Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Barclays 18th Annual Global Consumer Staples Conference 2025 summary3 Sep, 2025
Business performance and environment
Investments over several years are starting to yield results, but growth targets remain ambitious.
Fiscal year 2025 saw strong margin and earnings performance, but top-line growth underperformed, especially in the second half as consumer demand weakened.
U.S. categories typically grow 2–2.5%, but recent volatility and consumer stress have led to flattish or slightly growing categories.
Volatility since February has been higher than usual, with some categories experiencing unexpected declines and rebounds.
Consumers are trading down to larger, value-oriented SKUs, compressing category growth.
Operational transformation and digital investments
A greenfield ERP implementation in the U.S. began in Q4, with some order fulfillment challenges in August now resolved.
The ERP transition caused temporary inventory and shipment issues, impacting Q1 performance, but shipments and consumption are rebounding.
Over $550 million invested in digital transformation, including a new data foundation and AI capabilities to accelerate decision-making and innovation.
The organization is focused on extracting value from these investments, with further manufacturing modules to be implemented.
The transformation is seen as essential, not a distraction, and is expected to drive future growth and resilience.
Market share, execution, and competitive dynamics
Share losses occurred during COVID and periods of supply disruption, but share has been regained in many segments, especially cleaning and international.
Execution issues in certain categories, such as Kingsford and food, were attributed to slow adaptation to changing consumer behavior.
Promotional activity is rational overall, but more intense in trash and litter due to competitive pressures and post-cyberattack recovery.
The company balances short-term promotional tactics with a long-term focus on innovation, advertising, and superior value.
Quantify ERP's impact on Q1 sales decline?
How does consumer stress impact category growth?
What drives future EBIT margin expansion?
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Next The Clorox Company earnings date
Q1 20263 Nov, 2025
Next The Clorox Company earnings date
Q1 20263 Nov, 2025
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Frequently asked questions
Well-Known Cleaning Products
The Clorox Company, previously operating as the Clorox Chemical Company, is an American manufacturer of various consumer and professional products. The company is most famous for its namesake cleaning products, including its iconic line of bleach. The company also owns several well-known brands outside of cleaning products, including names such as Burt’s Bees, Nature Valley, Brita, and several others. The company is headquartered in Oakland, California and its shares are traded on the NYSE.
Chlorine and Sodium Hydroxide
Clorox was founded in 1913 and started out as the Electro-Alkaline Company, producing liquid bleach for industrial purposes by using a unique process of electrolyzing salt water. The name "Clorox" was derived from the combination of "chlorine" and "sodium hydroxide," the two main ingredients of its bleach product. The company underwent rapid growth and expansion, eventually diversifying its product line over the years. In 1928, Clorox went public and has become a widely recognized brand, most known for its cleaning and disinfecting products, while also owning and operating several subsidiaries producing various other consumer goods. Today, the company is active in a very saturated market with a list of its peers including names such as Procter & Gamble, Unilever, and Colgate-Palmolive, to name a few.
The Cleaning Products
Clorox offers a diverse range of cleaning and disinfecting products tailored to both household and commercial needs. Their flagship product, Clorox bleach, remains a staple in many homes and businesses, and its portfolio also includes disinfecting wipes, sprays, and bathroom cleaners. Additionally, Clorox provides laundry additives like stain removers and color boosters. The company has also delved into eco-friendly cleaning solutions, offering greener alternatives under its "Green Works" line.
Other Products
While Clorox might be best known for its cleaning products and its bleach, it's not all they market. The company has a presence in the food sector, owning brands like Hidden Valley, which produces salad dressings and dips. Clorox owns the Brita brand, known for its water pitchers and filters that help reduce contaminants in tap water. For personal care, the Burt's Bees brand, a subsidiary of Clorox, offers natural skincare, cosmetics, and personal hygiene products. The company also offers products within pet care with brands like Fresh Step and Scoop Away.
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