trivago Investor Relations Material

Trivago is a German company with global operations that operates a metasearch engine, offering users the ability to compare hotel prices from various booking sites. Trivago's interface allows customers to refine their search based on multiple criteria, including location, price range, and hotel features, making it a convenient tool for travelers seeking to get an overview of all available accommodation options. The company is headquartered in Düsseldorf, Germany, and its shares are listed on the Nasdaq.

The company was founded in 2005 and started as a website that aggregated hotel prices and availability from various booking platforms, allowing users to compare prices. The company quickly gained popularity in its native Germany and expanded its services across Europe. In December 2012, Expedia Group, one of the world's largest travel technology companies, announced it would acquire a majority stake in Trivago, and the deal was completed in 2013. Three years later, Trivago went public.

Trivago offers a global hotel search platform going by the same name as the company. It is designed to simplify the process of finding and booking accommodations by aggregating data from various booking sites, allowing users to compare hotel prices, locations, and amenities in a single, user-friendly interface. Trivago's extensive database includes a wide range of accommodations, from budget hotels to luxury resorts, catering to diverse traveler preferences. The platform offers additional features like reviews and rating filters, allowing users to find accommodations that fit their specific wants and needs.

Trivago generates revenue primarily through a cost-per-click (CPC) model. Hotel chains, such as Hilton Worldwide or Hyatt Hotels, and booking sites pay a fee to Trivago each time a user clicks on a listing. The company also runs advertisements on its website.