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Tailor-Made Journeys

TUI AG is a leading international tourism company that specializes in providing tour operator, travel agency, and leisure cruise services. The company offers a wide range of travel options, including package holidays, flights, hotels, and cruises, catering to various customer preferences and budgets. TUI's menu of travel experiences encompasses popular destinations worldwide, providing customers with diverse choices for their dream vacations.

Tourism, Hotels & Resorts, and Cruises

TUI operates through three main business segments: Tourism, Hotels & Resorts, and Cruises. The Tourism segment includes tour operator and travel agency services, offering package holidays and individual travel arrangements to customers. The Hotels & Resorts segment comprises the company's hotel operations, which encompass a broad portfolio of owned, managed, and franchised hotels across different destinations. The Cruises segment focuses on providing cruise holidays through its fleet of ships, offering passengers unforgettable experiences at sea.

The company's business model revolves around capturing value throughout the entire customer journey, from planning and booking to the actual travel experience. TUI earns revenue by selling holiday packages, flight tickets, hotel accommodations, cruise bookings, and additional services such as travel insurance and excursions. By operating across multiple segments, TUI aims to cater to various customer segments and leverage its extensive network and industry expertise to provide comprehensive travel solutions.

A 100-year-old company operating in over 100 countries

TUI is a global company with a significant presence in the tourism industry. It operates in over 100 countries and serves millions of customers annually. The company traces its roots back to the 1920s, but its current form emerged through a series of mergers and acquisitions. TUI was formed through the merger of the German company Preussag AG and the British travel group Thomson Travel in 2002, followed by subsequent acquisitions and rebranding efforts.

As for its peers, three notable listed companies operating in the tourism industry are: Expedia Group, Booking Holdings, and Carnival Corporation.