Booking Holdings
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Booking Holdings (BKNG) investor relations material

Booking Holdings Q4 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q4 2025 earnings summary18 Feb, 2026

Executive summary

  • Delivered strong financial and operational performance in 2025, with resilient travel demand and robust execution across global markets; Q4 room nights grew 9% year-over-year, exceeding guidance.

  • Advanced strategic priorities including Connected Trip, AI-powered capabilities, and growth in Asia and the U.S.

  • Transformation program enabled significant cost savings, with $550 million in annual run-rate savings by year-end, supporting reinvestment.

  • FY 2025 revenue reached $26.9 billion, up 13% year-over-year, with adjusted EBITDA of $9.9 billion, up 20%.

  • 25-for-1 stock split approved, effective April 2, 2026.

Financial highlights

  • Q4 2025 revenue: $6.35 billion, up 16% year-over-year; Q4 net income: $1.43 billion, up 34%; adjusted net income: $1.58 billion, up 13%.

  • Q4 gross bookings and revenue both up 16%; adjusted EBITDA up 19% to $2.2 billion; adjusted EPS up 17% to $48.80.

  • Full-year room nights surpassed 1.2 billion (+8% YoY); gross bookings and revenue up 12% and 13%, respectively.

  • Free cash flow for 2025: $9.1 billion (+15% YoY); Q4 free cash flow: $1.4 billion, up 120%.

  • Marketing as % of gross bookings: 4.4% for the year, 4.5% in Q4; total operating expenses increased 15% in Q4, slower than revenue growth.

Outlook and guidance

  • FY 2026 guidance: gross bookings and revenue expected to grow in low double digits, about 100 bps above long-term ambition on a constant currency basis.

  • Adjusted EBITDA growth expected to outpace revenue; adjusted EPS growth targeted in the mid-teens.

  • Q1 2026 room night growth expected at 5–7%; gross bookings and revenue up 14–16%.

  • Transformation program to deliver $500–$550 million in 2026 savings, enabling $700 million in reinvestments.

Reinvestment strategy for Transformation savings
Generative AI's role in traveler/partner value
Mitigating rising cloud computing costs
Agentic AI's impact on customer behavior and costs
Challenges for LLMs as merchant of record
2026 reinvestment funding and EBITDA impact
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Frequently asked questions

The online travel behemoth

If you’ve ever booked hotels, rental cars, or airplane tickets, chances are you have used some of the Booking Holdings platforms. With customers and partners in more than 220 countries, Booking is the world’s leading provider of online travel bookings and related services.

Booking was originally founded in 1997 by Jay Walker as The Priceline Group, with the online travel site Priceline.com and its famous Name Your Own Price bidding model. From 2005 through 2007, Priceline struck gold by making a number of acquisitions in the European and Asian markets, adding Booking.com, Active Hotels, and Agoda to its brand portfolio, and seizing the then fragmented online travel agency (OTA) market. Some of Booking’s main competitors are Airbnb, Expedia Group, and Trip.com Group.

The Booking universe

The Booking universe is spread over six primary consumer-facing brands: Booking.com, Priceline, Agoda, Rentalcars.com, KAYAK, and OpenTable, as well as several subsidiary brands. Consisting of more than 28 million hotels, homes, apartments, and other unique places to stay, its gross travel bookings are growing rapidly despite taking a heavy hit during COVID-19.

The main revenue driver for Booking Holdings

Booking.com is the main revenue driver in the business, hence the company name, and earns its money through the room rates and referral fees for each reservation through the platform. These are different business models, and they are structured in two legs: The merchant leg, where prices and allocations are negotiated with the property owners and then distributed on the Booking platform. And then there is the simplified agency leg, where Booking serves as the agent and collects commission fees for passing the reservations to hotels.

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