Citizens (CIA) Emerging Growth Conference summary

Company overview and recent performance

• Operates in 75 countries with over 3,000 producing agents and $1.7 billion in assets.

• Domestic business focuses on home service and final expense insurance, with significant growth in Louisiana, Mississippi, and Arkansas.

• Achieved fastest growth among mature life insurers in the U.S., increasing domestic sales from under $20 million to nearly $50 million.

• Expanded agent base from under 1,000 in 2023 to over 3,000, supported by new systems and processes.

• Building operational infrastructure to sustain high sales levels for years.

Product development and strategy

• Developed new products to address the 2025 endowment maturity cliff, retaining funds and increasing premiums.

• Launched a domestic product to offset maturing endowments, with ongoing high maturities balanced by sales growth.

• Investing in systems to accelerate product development and respond quickly to market needs.

• Plans to introduce multiple new products and features as the company enters new markets.

Growth drivers and competitive advantages

• Growth driven by expanding and converting contracted agents into producing agents, with 8,000 agents contracted.

• White-labeling capability allows major agencies to offer exclusive products, accounting for 60% of domestic final expense business.

• Focus on both recruiting new agents and supporting existing ones to maximize client acquisition.

• Emphasis on agent experience and process improvements to foster loyalty and word-of-mouth growth.