Citizens (CIA) LD Micro 20th Annual Main Event Conference summary

Business profile

• Nearly 250 employees from 26 countries; policyholders in 80+ countries, 3,000+ producing agents, nearly $2B in assets, over $5B in life coverage, and $189M premium revenue in 2025.

• The U.S. is the largest market, followed by Colombia, Taiwan, Venezuela, Ecuador, and Argentina; other countries represent 15% of in-force business and premium.

• International policies are U.S.-issued, U.S.-dollar products issued from Puerto Rico; operations include a South American sales and in-force base and partners in Taiwan.

• Domestic operations span 43 states, with one management team serving U.S. and international markets.

Growth opportunities

• Domestic final expense is driving consistent first-year sales growth; demand is strong, and the underserved market is a major focus for investment.

• White-label distribution generates 60% of domestic final expense business; new technology could extend the model internationally.

• Current international whole-life products target upper-middle-class and lower-affluent buyers seeking U.S.-dollar protection from hyperinflation or asset confiscation; broader affordability is a future goal.

• Expansion plans include Asia and partnerships in select markets; in Africa, partners could use the portfolio while retaining risk, generating fee income.

• Planned product opportunities include indexed and guaranteed universal life, fixed and indexed annuities, linked-benefit products, custom term, Med Supp, and hybrid long-term care.

Technology transition

• Replacing a legacy administration system coded in assembly language, originally started in 1969, with a technology-partner platform described as seventh-generation.

• The transition is intended to leapfrog intermediate systems and reduce the need to maintain multiple platforms; management expects a modern ecosystem for new products and markets.

• The new platform is expected to support global white-label distribution and a modern U.S.-style life insurance portfolio for international markets.