Cushman & Wakefield (CWK) Investor Day 2025 summary

Strategic direction and transformation

• Reset strategy centers on strengthening the core, operating with rigor, and driving organic growth, with clear KPIs and targets since 2023.

• Completed a deep organizational shift, flattening structure, centralizing global functions, and increasing connectivity to drive data-driven decision making and accountability.

• Transitioned from fragmented, local delivery to a digitally enabled, fully interconnected global platform, targeting full enablement by 2028, with 70% of revenue already under digital transformation.

• Voluntary turnover improved by ~520 basis points, and 60% of global leadership roles are new or expanded since 2023.

• Achieved a 30% increase in advisor/broker productivity and a 6% improvement in employee engagement scores.

Business line growth and market opportunities

• Leasing business has seen eight consecutive quarters of growth, with 7–8% fee revenue growth expected in 2025, driven by market share gains and enterprise relationships.

• Capital markets business is shifting to advisory-led, hiring over 45 new professionals, leveraging proprietary data, and targeting 14–18% revenue growth in 2025.

• Data centers identified as the fastest-growing asset class, with global capex spend expected to reach $6.7T by 2030 and Americas capacity projected to increase 4.6x.

• Services business retooled for profitability, focusing on technical services, automation, and high retention, with 6% organic fee revenue growth expected in 2025.

• Emphasis on cross-selling, client retention, and expanding enterprise relationships, aiming to double cross-sell fee revenue and achieve 96% services client retention by 2028.

Technology, data, and operational excellence

• Embedded digital and AI strategy, with proprietary tools like OneCap and Athena driving data-driven decision-making and client solutions.

• Centralized data and technology stack enables real-time insights, improved productivity, and consistent global client experience.

• Automation and IoT optimize maintenance, safety, and client outcomes, resulting in cost savings and industry-leading safety records.

• Digital upskilling and talent development programs have reduced turnover and increased employee engagement.

• Enhanced client experience through integrated solutions, real-time data access, and a client-first culture.