Fluent (FLNT) Registration Filing summary

Company overview and business model

• Operates as a digital marketing services provider specializing in customer acquisition through scalable digital campaigns for over 500 brands across diverse industries, including media, finance, health, retail, and staffing.

• Utilizes owned and operated digital media properties and syndicated performance marketplaces, leveraging proprietary technology and analytics to target and engage consumers, primarily on mobile devices.

• Revenue is generated on a performance basis (per click, per lead, per action), with a focus on measurable ROI for clients; also operates a non-core social media strategy business via AdParlor, LLC.

• Maintains a large proprietary database of first-party, self-declared user data, used for targeted advertising and direct client communications.

• Recently paused participation in the health insurance sector within its call center-supported marketplace due to increased unauthorized third-party activity, pending regulatory changes.

Financial performance and metrics

• As of August 26, 2024, 16,871,826 shares of common stock were outstanding, with a public float of approximately 9.5 million shares and an aggregate market value of $26.7 million.

• No shares of preferred stock are currently outstanding.

• During the 12 months ending August 26, 2024, no shares of common stock were offered or sold.

Use of proceeds and capital allocation

• Net proceeds from securities sales will be used for general corporate purposes, including working capital, capital expenditures, and debt refinancing or repayment.

• May allocate a portion of proceeds to acquisitions, though no current plans or commitments exist.

• Pending use, proceeds may be invested in marketable securities or short-term, interest-bearing instruments.