Heineken (HEIA) Deutsche Bank Global Consumer Conference summary

Reflections on recent events and leadership

• Celebrated five years as CEO, highlighting the journey from starting during COVID to attending the Champions League final in Munich, marking significant changes and achievements.

• Emphasized the company's long-standing association with the Champions League and the importance of such events for brand visibility.

Strategic achievements and transformation

• Expanded and diversified global footprint, notably with acquisitions in India and Southern Africa, positioning for future growth.

• Shifted portfolio focus toward premium brands, with Heineken brand volume up 50% and premium volume up 20% over five years.

• Undertook significant cost transformation, achieving €3.5 billion in savings over five years, and implemented a digital backbone for future-proofing.

Market outlook and resilience

• Embraced volatility as the new normal, focusing on building resilience and agility across operations.

• Maintained a balanced approach to growth, profitability, capital efficiency, and sustainability, with ongoing efforts to improve operating leverage and margin.

• Noted progress in sustainability metrics but acknowledged the need for prioritization as easy gains diminish.