Macbee Planet (7095) Q2 2026 earnings summary

Executive summary

• Revenue for the first half grew modestly, with delays in new client acquisition and restrained expansion among existing clients, while major clients' business conditions directly impacted results.

• Operating profit and margin declined significantly year-over-year, affected by lower gross profit and increased SG&A and advertising expenses.

• The company is focusing on creating new consumer touchpoints, developing vertical, video, and emerging media, and enhancing AI, PR, and marketing capabilities to drive future growth.

• The LTV Marketing segment saw revenue increase slightly, but segment profit declined due to higher advertising costs and lower acquisition efficiency.

• The company revised its full-year forecast downward, now expecting revenue of ¥51,000 million (up 1.3%), operating profit of ¥3,700 million (down 28.5%), and profit attributable to owners of ¥2,500 million (down 27.4%).

Financial highlights

• First half FY2026 revenue was ¥25,279 million, up 1.7% YoY, but operating profit dropped 38.1% to ¥1,676 million, with OPM falling from 10.9% to 6.6%.

• Gross profit for the period was ¥4,251 million, down from ¥4,537 million year-over-year, with margin declines due to higher cost ratios, especially in the Lending & Card industry.

• SG&A expenses increased by approximately ¥760 million YoY, mainly from advertising and personnel costs.

• Basic earnings per share for the period was ¥80.58, down from ¥122.98 year-over-year (reflecting a 4-for-1 stock split).

• Cash and cash equivalents at period end were ¥6,583 million, down from ¥7,506 million at the previous fiscal year end.

Outlook and guidance

• Full-year FY2026 revenue forecast revised downward to ¥51,000 million, with operating profit forecast at ¥3,700 million and basic EPS of ¥179.78.

• Dividends per share remain unchanged at ¥55, with no interim dividend.

• Recovery in investment and lending segments expected from Q3, while medical segment is projected to decrease slightly in Q4.

• Management notes that actual results may differ due to uncertainties in the business environment.