New Media Lab (1284) H1 2026 earnings summary

Executive summary

• H1 revenue was HK$85.842m vs HK$91.265m and net profit was HK$4.210m vs HK$5.893m amid unfavourable market sentiment.

• Digital advertising contributed 97.0% of revenue; the interim dividend was HK1.40 cents per share, down from HK1.67 cents.

Financial highlights

• Profit before tax was HK$4.658m vs HK$6.768m; basic and diluted EPS was HK0.70 cents vs HK0.98 cents, and total comprehensive income was HK$4.261m vs HK$5.876m.

• Employee benefit expense was HK$44.056m vs HK$44.466m; production costs rose to HK$22.793m from HK$22.346m.

• Other income and gains were HK$2.287m vs HK$2.395m; finance costs were HK$0.551m vs HK$1.169m.

Outlook and guidance

• Digital advertising is expected to remain the key market growth driver; strategy reviews, prudent management and financial discipline will continue in a complex environment.

• Plans include technology investment, wider automation and AI in creative work and campaign management, and advertiser collaboration to strengthen engagement and market presence.