Pegasystems (PEGA) Rosenblatt’s 4th Annual Technology Summit - The Age of AI summary

Company overview and technology focus

• Provides enterprise software for large organizations and government entities, focusing on streamlining operations, automating customer service, and optimizing customer engagement using AI Decisioning on a cloud-based platform.

• AI is used to predict customer behavior, optimize offers, and prevent workflow delays, with explainability and bias testing built in.

• GenAI capabilities are being integrated for productivity (summarization, coaching) and transformation (Blueprint for rapid application design).

Recent product innovations and adoption

• Launched Pega GenAI Blueprint, enabling rapid, best-practice-driven application design and workflow automation, available since March/April.

• Blueprint leverages industry libraries and GenAI to dynamically build and preview workflows, reducing project timelines and accelerating sales conversations.

• Over 35,000 Blueprints created by 500+ organizations, making it the fastest-adopted technology in company history.

• Knowledge Buddy and GenAI Coach provide AI-driven knowledge management and process guidance, available as cloud services.

Monetization and business model

• Monetization strategy centers on driving higher platform usage and cloud migration, with some GenAI features offered free to accelerate adoption.

• Additional revenue from upcharges on advanced GenAI features like Knowledge Buddy and GenAI Coach.

• Subscription and consumption-based model benefits from increased workflow and case volume.