Pricer (PRIC) Avanza Börsdag 2025 summary

Company overview and vision

• Aims to be the preferred partner for in-store communication and digitalization.

• Founded in 1991 in Sweden, with 11 offices and 210 employees.

• Listed on Nasdaq Stockholm and operates in over 70 countries with 28,000+ stores.

• Over 350 million electronic shelf labels (ESLs) deployed, producing 30 million labels yearly.

Industry trends and market drivers

• Retail digitalization is accelerating due to automation needs and labor cost pressures.

• Inventory accuracy, on-shelf availability, and in-store experience are key focus areas.

• Sustainability and tech transformation are seen as competitive advantages.

• Market growth for ESLs is estimated at ~15% CAGR.

Solutions and customer value

• Digitalization addresses price management, promotion, process optimization, and shopper experience.

• Solutions include replenishment, inventory management, order picking, and food waste management.

• Trusted by major retailers such as Carrefour, Best Buy, and Canadian Tire.

• Emphasizes robust, scalable, low-maintenance systems with high ROI.