Pricer (PRIC) Q2 2026 earnings summary

Executive summary

• Achieved strong commercial traction and growth in net sales and order intake for the first time since 2024, with notable momentum in Canada, U.S., Scandinavia, and Pacific markets.

• Innovation focus led to successful launch and first commercial orders of Pricer Avenue, with proven sales uplift and positive independent A/B testing.

• Organizational changes executed, reducing operational expenses by SEK 17 million annually as of Q3 2026 and contributing to improved profitability.

• Strategic focus on selected markets, cost optimization, and product innovation drove results despite ongoing geopolitical and macroeconomic uncertainties.

Financial highlights

• Net sales increased by 8.5% year-over-year in Q2 to SEK 486.4 million (448.7), or 9.9% growth excluding currency effects.

• Gross margin improved to 28.1% (up from 19.0% in Q2 2025), nearing historical highs.

• Adjusted EBIT margin at 7.1% (up from -2.8%); adjusted EBIT of SEK 34.5 million.

• Net profit reached SEK 20.0 million, compared to a loss of -35.7 million in Q2 2025.

• Strong operating cash flow of SEK 63.0 million (49.6) and net cash position of SEK 36.3 million; cash at SEK 336.3 million.

Outlook and guidance

• Optimistic for continued growth, with positive order backlog and book-to-bill ratio; management expects improved cost efficiency in H2 2026.

• Expectation of further Plaza upselling and recurring revenue growth as more customers migrate to SaaS.

• Pricer Avenue expected to contribute positively to margins, with broader rollout anticipated in 2027.

• Cost savings from organizational changes to be fully realized in H2 2026.

• Geopolitical and macroeconomic uncertainty continues to impact near-term customer investments.