PSQ (PSQH) Registration Filing summary

Company overview and business model

• Operates a technology-enabled marketplace and payments ecosystem with three segments: Financial Technology, Marketplace, and Brands.

• Financial Technology includes Credova (Buy Now Pay Later for outdoors/shooting sports) and PSQ Payments (launched Oct 2024, payment processing).

• Marketplace segment connects consumers with American-owned small businesses, offering free listings for merchants and transaction-based fees.

• Brands segment features EveryLife, a direct-to-consumer baby care company with a mission-driven, pro-family focus.

• Emphasizes core values of freedom, family, small business support, and American constitutional principles.

Financial performance and metrics

• 1,981,483 shares of Class A Common Stock were issued in a PIPE Offering at $2.70 per share, raising approximately $5.35 million.

• As of May 9, 2025, 42,325,298 shares of Class A Common Stock and 3,213,678 shares of Class C Common Stock are outstanding.

• Class A Common Stock closed at $1.94 per share on May 8, 2025.

Use of proceeds and capital allocation

• Company will not receive any proceeds from the resale of shares by the selling holders; all proceeds go to the selling holders.

• Registration costs, including compliance with state securities laws, are borne by the company; selling holders pay commissions and discounts.