SAP (SAP) BNP Paribas Exane 27th CEO Conference 2025 summary

Current operating environment and customer sentiment

• Customers are seeking greater transparency and integrated data solutions amid ongoing uncertainty and trade conflicts.

• AI and cloud-based suites are increasingly valued for supply chain and workforce management.

• Despite market uncertainty, sentiment remains positive due to the benefits of AI and data integration.

Data and AI strategy

• Emphasis on leveraging SAP's data module and semantic layer to unify and automate data across platforms.

• New architecture enables AI agents to access both SAP and non-SAP data, enhancing business insights.

• Recent solution launches have generated unprecedented excitement and adoption.

Market opportunity and growth outlook

• Data and AI present significant new monetization opportunities, especially as customers migrate to the cloud.

• Focus on building intelligent apps and data products to drive value and cross-sell opportunities.

• Cloud revenue is growing strongly, with a shift in revenue mix supporting double-digit total revenue growth.