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YouGov (YOU) H2 2024 earnings summary

Event summary combining transcript, slides, and related documents.

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H2 2024 earnings summary

18 Jan, 2026

Executive summary

  • FY 2024 revenue reached £335.3 million, up 30% reported and 3% underlying, with adjusted operating profit at £49.6 million and EPS of 29.4p, slightly ahead of revised guidance.

  • Strategic progress included the acquisitions of CPS, KnowledgeHound, and Yabble, strengthening data products and panel quality.

  • Cost optimisation plan targets £20 million in annualised savings, with 70% expected to be realised in FY 2025.

  • Unaudited results released, with audited numbers expected soon and no material changes anticipated.

Financial highlights

  • Adjusted operating margin declined to 15% from 19% due to limited organic growth and higher staff/tech costs.

  • Cash conversion remained strong at 93%, supporting investments and deleveraging.

  • Net debt at £148.2 million, with net debt/EBITDA at 1.7x and interest cover ratio at 9.7x.

  • CapEx increased, mainly for panel recruitment, and is expected to remain in line with revenue.

Outlook and guidance

  • FY 2025 trading expected to meet market expectations, with margin improvements weighted to H2 as cost savings materialise.

  • Sales bookings momentum anticipated to pick up in Q2 and Q3 FY25, with performance improvement in the second half.

  • Continued focus on capital allocation discipline and maintaining robust cash balances.

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