YouGov (YOU) Trading Update summary

Trading performance and outlook

• FY24 group reported revenues expected at £324-327 million, below previous expectations due to lower sales bookings.

• Full-year group adjusted operating profit now forecast at £41-44 million, reflecting slower than anticipated growth in H2.

• Customised research solutions saw increased demand, but Data Products sales remained slow and fast-turnaround research services continued to decline.

• EMEA region, especially DACH, faced notable challenges impacting overall performance.

• Consumer Panel Services business performed in line with expectations, but some revenue will shift to FY25 after aligning revenue recognition policies.

Strategic initiatives and future focus

• Plans to optimise cost base and prioritise investment in key growth areas for FY25.

• Focus areas include upgrading Data Products, expanding AI capabilities, and enhancing the sales organisation.

• Emphasis on leveraging high-quality global panel and proprietary dataset for future growth.

Company background and positioning

• Operates one of the world's largest research networks, with 27+ million registered panel members.

• Recognised as a leading provider of accurate, actionable consumer insights for global brands and agencies.

• Data and insights are frequently referenced by global media, reinforcing reputation as a trusted source.