YouGov Investor Relations Material

YouGov plc is a global public opinion and data company that specializes in market research and data analytics. Utilizing an online panel of millions of people worldwide, YouGov conducts surveys and gathers data across a wide range of sectors, including political, media, health, technology, and consumer products. The company's services are designed to provide insights into public opinion, market trends, and consumer behavior, assisting businesses, governments, and institutions in making informed decisions. YouGov's proprietary panel and data collection methods enable it to offer targeted research solutions, including market segmentation, brand tracking, and audience profiling. The company's products and services are utilized by a diverse clientele to understand public sentiment, enhance product development, and refine marketing strategies. YouGov plc is headquartered in London, United Kingdom, and its shares are listed on the London Stock Exchange (LSE).