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YouGov (YOU) investor relations material
YouGov H2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
Executive summary
Revenue reached £389 million, up 16% reported and 1% underlying, with a 16% margin and an 8% increase in reported EPS, reflecting stable but slower growth as the company focuses on stability, investment, and execution of the SP3 strategy.
Adjusted operating profit was £60.7 million, up 22% reported and 26% underlying, driven by the full-year impact of YouGov Shopper and cost optimization savings.
The company is emphasizing innovation, particularly in AI-driven data collection and analysis, with new methodologies and dashboard enhancements.
Strategic focus includes expanding public data visibility, panel innovation, and transitioning toward a platform business model.
Margin recovery and stable revenue as execution of the SP3 strategy commenced.
Financial highlights
Revenue grew to £389 million, with core business up 1% and YouGov Shopper and Data Products contributing significantly.
Americas led growth, APAC performed well, while Europe was flat due to headwinds in Switzerland and Germany.
Cash conversion ratio remained stable at 71%; CapEx decreased, with efficient panel development and lower technology maintenance spend.
Net debt/EBITDA closed at 1.7x, with a robust balance sheet and reduced loan payments to €20 million annually for FY26 and FY27.
Operating cash generation increased to £63.3 million.
Outlook and guidance
Modest improvement in revenue and margin expected for FY26, with continued investment in data science and technology to accelerate platform transition.
FY26 trading has started in line with expectations; backlog entering the year is 3% higher than last year.
Inflationary price increases are being implemented after a period of flat pricing.
Full launch of new AI-driven products is expected after further client testing, with broader deployment likely in FY27.
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