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Investor Relations14 Oct 2025
Boost Your Earnings Season Strategy With Real‑Time Alerts
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YouGov (YOU) investor relations material
YouGov H2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2025 earnings summary14 Oct, 2025
Executive summary
Revenue reached £388.9m, up 16% reported and 1% underlying, with stable growth from normalized renewal rates and new client wins in Data Products, and modest growth in Research, especially in the Americas.
Adjusted operating profit was £60.7m, representing a 16% margin, up 22% reported and 26% underlying, aided by cost optimization savings.
Adjusted EPS was 31.7p, up 8% reported, with growth impacted by higher interest expense.
Margin recovery and stable revenue as execution of the SP3 strategy commenced.
Financial highlights
Data Products saw normalized renewal rates and new client wins, especially in media agency and retail sectors.
Research demand from academic, technology, and financial services offset by weakness in government and gaming.
Shopper segment outperformed due to strong client relationships and early deliveries, with higher margins from delayed investment.
Operating profit margin improved year-over-year, driven by Shopper and cost optimization.
Americas region led growth, with APAC also performing well; UK was flat and Mainland Europe mixed.
Diversified customer base, with technology as the largest segment and increased contributions from banking, insurance, travel, retail, and academic sectors.
Operating cash generation increased to £63.3m, with cash conversion stable at 71%.
Capital expenditures decreased, with lower spend on panel recruitment and technology maintenance.
Net debt at £144.0m, net debt/EBITDA at 1.7x, and interest cover ratio at 7.4x; remained within loan covenants.
Outlook and guidance
Strategic investments in technology and data science to accelerate platform transition.
FY26 trading has started in line with expectations; modest progress in revenue and profit expected after accounting for incremental investments.
Focus on panel and product innovation to drive future growth.
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YouGov plc is a global public opinion and data company that specializes in market research and data analytics. Utilizing an online panel of millions of people worldwide, YouGov conducts surveys and gathers data across a wide range of sectors, including political, media, health, technology, and consumer products. The company's services are designed to provide insights into public opinion, market trends, and consumer behavior, assisting businesses, governments, and institutions in making informed decisions. YouGov's proprietary panel and data collection methods enable it to offer targeted research solutions, including market segmentation, brand tracking, and audience profiling. The company's products and services are utilized by a diverse clientele to understand public sentiment, enhance product development, and refine marketing strategies. YouGov plc is headquartered in London, United Kingdom, and its shares are listed on the London Stock Exchange (LSE).
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