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Investor Relations14 Oct 2025
Boost Your Earnings Season Strategy With Real‑Time Alerts
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YouGov (YOU) investor relations material
YouGov H2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2025 earnings summary14 Oct, 2025
Executive summary
Revenue reached £389 million, up 16% reported and 1% underlying, with a 16% margin and an 8% increase in reported EPS, reflecting stable but slower growth as the company focuses on stability, investment, and execution of the SP3 strategy.
Adjusted operating profit was £60.7 million, up 22% reported and 26% underlying, driven by the full-year impact of YouGov Shopper and cost optimization savings.
The company is emphasizing innovation, particularly in AI-driven data collection and analysis, with new methodologies and dashboard enhancements.
Strategic focus includes expanding public data visibility, panel innovation, and transitioning toward a platform business model.
Margin recovery and stable revenue as execution of the SP3 strategy commenced.
Financial highlights
Revenue grew to £389 million, with core business up 1% and YouGov Shopper and Data Products contributing significantly.
Americas led growth, APAC performed well, while Europe was flat due to headwinds in Switzerland and Germany.
Cash conversion ratio remained stable at 71%; CapEx decreased, with efficient panel development and lower technology maintenance spend.
Net debt/EBITDA closed at 1.7x, with a robust balance sheet and reduced loan payments to €20 million annually for FY26 and FY27.
Operating cash generation increased to £63.3 million.
Outlook and guidance
Modest improvement in revenue and margin expected for FY26, with continued investment in data science and technology to accelerate platform transition.
FY26 trading has started in line with expectations; backlog entering the year is 3% higher than last year.
Inflationary price increases are being implemented after a period of flat pricing.
Full launch of new AI-driven products is expected after further client testing, with broader deployment likely in FY27.
New AI qual product: pricing and growth impact?
Deleveraging pace vs. investment capacity?
Data Products: key drivers for accelerated growth?
New AI qual data product commercialization plan?
Balance sheet strategy: deleveraging vs. investment?
How to unlock value from YouGov's data assets?
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Leroy DaleyApp Store
One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
Eferix Drawings Google Play
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@ankurshah47_ x.com
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Amina0781App Store
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@theshortbearx.com
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Frequently asked questions
YouGov plc is a global public opinion and data company that specializes in market research and data analytics. Utilizing an online panel of millions of people worldwide, YouGov conducts surveys and gathers data across a wide range of sectors, including political, media, health, technology, and consumer products. The company's services are designed to provide insights into public opinion, market trends, and consumer behavior, assisting businesses, governments, and institutions in making informed decisions. YouGov's proprietary panel and data collection methods enable it to offer targeted research solutions, including market segmentation, brand tracking, and audience profiling. The company's products and services are utilized by a diverse clientele to understand public sentiment, enhance product development, and refine marketing strategies. YouGov plc is headquartered in London, United Kingdom, and its shares are listed on the London Stock Exchange (LSE).
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