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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
YouGov
YouGov (YOU) investor relations material
YouGov H2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2026 earnings summary13 Oct, 2026
Executive summary
FY26 revenue was £396.6m, up 2% reported and underlying, marking the 16th consecutive year of revenue growth; all three divisions delivered low-single-digit headline growth.
Cost discipline, product innovation and Value Delivery Plan execution advanced amid a challenging market; a CEO transition, debt-facility extension and buyback were also announced.
AI is a source of client demand, operating efficiency and new products, while human panel data remains central to the offering.
Financial highlights
Adjusted operating profit was £54.3m, down 11%; statutory operating profit was £21.2m, down 32%.
Adjusted EPS was 30.2p, down 11% reported and 9% underlying; H2 adjusted operating profit was marginally higher YoY, with the EPS decline attributed to H1.
Adjusted operating margin was 14%, versus 16% in FY25; margin was stable excluding Shopper investment.
Separately reported items were £33.1m versus £29.3m in FY25, including impairment of £17.2m versus £0.4m; amortisation was £10.1m versus £15.8m.
Cash restructuring items fell to £5m from £13m.
Outlook and guidance
FY27 adjusted operating profit guidance is £58m–£61m, representing stated YoY growth of 7%–12%; 49% of expected revenue was contractually secured at the start of the year, marginally above last year.
FY27 is expected to be the 17th consecutive year of revenue growth; the year started encouragingly, with the order book at a record level for this point in the year and several percentage points above last year.
The first two Value Delivery Plan waves target a 350 bps annualized adjusted operating margin uplift from the H1 FY26 12.3% baseline, with high confidence of delivery before FY27 ends.
Shopper investment is expected to remain broadly at FY26 levels; revenue benefits are expected toward FY27 year-end, with marginal segment growth anticipated.
Cash restructuring costs are expected to remain material as the Value Delivery Plan continues; customer-list amortization is expected to be £10m in FY27.
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YouGov plc is a global public opinion and data company that specializes in market research and data analytics. Utilizing an online panel of millions of people worldwide, YouGov conducts surveys and gathers data across a wide range of sectors, including political, media, health, technology, and consumer products. The company's services are designed to provide insights into public opinion, market trends, and consumer behavior, assisting businesses, governments, and institutions in making informed decisions. YouGov's proprietary panel and data collection methods enable it to offer targeted research solutions, including market segmentation, brand tracking, and audience profiling. The company's products and services are utilized by a diverse clientele to understand public sentiment, enhance product development, and refine marketing strategies. YouGov plc is headquartered in London, United Kingdom, and its shares are listed on the London Stock Exchange (LSE).