YouGov (YOU) Trading Update summary

Financial performance and outlook

• FY25 revenue and adjusted operating profit expected to align with forecasts, supported by the CPS acquisition impact.

• Underlying revenue growth was modest, with Data Products returning to growth and Research division seeing limited gains.

• Data Products division anticipates low single-digit growth, driven by stable renewal rates and new client wins.

• Annualised cost savings of £20 million targeted, with 70% already achieved this year.

• Cautious outlook for FY26 due to volatile markets and client budget pressures, with focus on innovation and high-quality data products.

Business operations and strategy

• Continued investment in YouGov Shopper (formerly CPS) has led to performance slightly ahead of expectations.

• Emphasis on enhancing product offerings and leveraging recent momentum into FY26.

• Operations span the US, Americas, Europe, Middle East, India, and Asia Pacific, with a large research network.

• Unique panel and technology platforms enable delivery of real-time, actionable insights.

• Recognized as a leading and trusted source for accurate market research data globally.