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Marketing Manager

Emil Persson

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Product Marketing Manager

Peter Westberg

The story of how Adobe grew from a small garage upstart to one of the largest and most dominant software companies in the world.

Adobe: Equipping the Architects of Digital Expression

Interview host

Edge Editor

Philip Svensson

A conversation with Professor Garcia of Seton Hall University, where we discuss fundamental research, and Quartr Pro as an educational tool.

Professor Tony Garcia of Seton Hall: Teaching Qualitative Research With Quartr Pro

An in-depth look at the largest aftermarket auto parts retailer in the U.S., its philosophy, and masterful capital allocation.

Under the Hood: AutoZone's Blueprint for Retail Excellence

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A look under the hood of Games Workshop, a high-margin business in an incredibly niche market, with sky-high stock returns.

House of Warhammer: The Inner Workings of Games Workshop

Detailing the history of agriculture and Deere & Company, all the way from 1837 to the present day.

Deere & Company: Shaping the Future of Agriculture Since 1837

A comprehensive overview of how Rolex went from a small upstart to one of the most famous and respected brands in the world.

Timeless Timepieces: The Rolex Story

Tesla: Leading the EV Revolution

A deep dive into how Tesla revolutionized the automotive industry, its journey as a company, and what challenges lie ahead.

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Apple Company Research: From Garage Upstart to Global Giant

The story of how Apple went from a team consisting of two founders in a garage to being one of the most influential companies in the world.

Apple: From Garage Upstart to Global Giant

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Product Manager 

Kasper Karlsson

A closer look at the Italian luxury company Golden Goose ahead of a potential IPO on the Milan Stock Exchange. 

Golden Goose: A Breakdown Ahead of a Potential IPO

A comprehensive rundown of PayPals history, its founders, and key strategies that enabled the company to revolutionize online payments.

The PayPal Story: Online Payment Pioneers

In late 2023, the former Intuit Senior VP Alex Chriss took over the reins as CEO at PayPal. Discover his background and what's up next for this sleeping giant.

Alex Chriss: The New CEO of PayPal

A closer look at the athleisure trend from a business standpoint, the driving factors behind its rise in popularity, and the companies involved. 

The Rise of Athleisure

Emil has been part of the Quartr team since 2023, having spent most of that time researching and writing for Edge. He now serves as Marketing Manager, where he contributes to research and proofreading while still writing the occasional article. Among the pieces he's most proud of are his deep dives into the story of Rolex, the rise and fall of Wirecard, and how Tetra Pak revolutionized food packaging. Outside of work, he has an avid interest in history and Allsvenskan, the Swedish football league.