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Shock Absorbers and Suspension Systems

Fox Factory is an American company with multinational operations that specializes in the design, manufacturing, and marketing of performance-defining suspension products primarily for bicycles, and on-road and off-road vehicles, including trucks, SUVs, ATVs, UTVs, and motorcycles. The company has grown to be a prominent name in the suspension systems sector and provides products both for enthusiasts and hobbyists as well as professionals. The company is headquartered in Duluth, Georgia, and its shares are listed on the Nasdaq.

Founding and Innovation

Fox Factory was established in 1974 by Bob Fox, whose innovative designs of air shocks for motocross bikes quickly garnered attention in the racing community, leading to an expansion into producing suspension products for bicycles, off-road vehicles, and trucks. Throughout its history, Fox Factory has maintained a strong commitment to performance and quality, a dedication that has propelled it to a leading position in the suspension industry. The company's growth includes significant technological advancements and expansions into new vehicle categories, continually evolving with the ever-increasing demands of professionals and enthusiasts. Companies operating in the same industry, albeit with different specialties than Fox Factory, include names such as Polaris, Harley-Davidson, and BRP.


Fox Factory specializes in high-performance suspension and shock absorber systems, catering to a wide range of vehicles. Their product line primarily includes suspension components for mountain bikes, which are designed with a focus on durability and advanced damping technology. In the automotive sector, Fox develops sophisticated shock absorbers and suspension parts for vehicles such as trucks, SUVs, ATVs, UTVs, and motorcycles. These products are designed to enhance ride comfort, as well as performance in rugged terrains and extreme conditions.

For Professionals and Enthusiasts

Fox Factory's products cater to both enthusiasts and professionals by offering high-performance suspension systems across various categories. For enthusiasts, their products enhance the overall experience, improving comfort and control in recreational activities like mountain biking and off-roading. Professionals, such as racers and extreme sports athletes, benefit from the advanced damping technology and build quality that Fox provides for performance and reliability under competitive and demanding conditions.