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The go-to manufacturer of miniature wargames

Games Workshop is the go-to manufacturer of miniature wargames, with products such as:

  • Warhammer Age of Sigmar

  • Warhammer 40,000

  • The Hobbit

  • Scenery, painting, and modeling

  • Books and digital products

Some of the company’s competitors include Hasbro, Mattel, and JAKKS Pacific.

Not a retailer

It’s a common belief that Games Workshop is a retailer when, in fact, they are a manufacturer and proudly state, “We make things”. They have outlets in different retail locations that show customers how to engage with the hobby of collecting, painting, and playing with their miniatures and games, which also helps recruit new customers through a sparked interest when visiting these stores.

Warhammer 40,000

Warhammer 40,000 is the most popular game produced by Games Workshop, and its popularity has played a key role in the company's path to their current market cap of $2.8 billion. The tabletop game is set in a dystopian universe, introduced to a new group of players with fuel from COVID-19.

The game requires quite a bit of arithmetic, and the costs add up fast when acquiring all the necessary components to play the game; a new player has to spend upwards of $400 to have a proper experience.