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Toys and Games

Hasbro is an American multinational holding company operating globally and the company’s shares are listed on the Nasdaq. The company is headquartered in Pawtucket, Rhode Island, but has regional and local offices spread out across the world. The company owns several large IPs within the toy and entertainment world, including world-famous products like Transformers, Power Rangers, Nerf, My Little Pony, Monopoly, Wizards of the Coast, and several others.

The Hassenfeld Brothers

Hasbro, founded in 1923 by the Hassenfeld brothers, initially began as a textile remnant company in Providence, Rhode Island. The name is an abbreviation for “Hassenfield brothers, and over the years it evolved into a massive player in the world of toys and entertainment. In the 1950s, Hasbro achieved its first major success with the release of Mr. Potato Head, the first toy to be advertised on television. By the 1980s, Hasbro further solidified its position with popular toys like Transformers, My Little Pony, and GI Joe. Through strategic acquisitions and consistent innovation, Hasbro transitioned from a simple toy manufacturer to a global entertainment powerhouse, producing not only toys but also television shows, movies, and board games.

A Line of Iconic IPs

As previously mentioned, Hasbro owns several large and world-famous IPs. Some of these have been on sale in one form or another for decades, and have become household names in many corners of the world. Hasbro does not only sell toys but also produces various board games such as Twister and Monopoly. When looking at Hasbro’s publicly traded peers, one finds names such as Mattel, Jakks, and Spin Master.

Wizards of the Coast

Wizards of the Coast (WotC) is one of Hasbro’s most important IPs and a major source of revenue for the company. WotC’s claim to fame is Magic: The Gathering (MTG). Launched in 1993, MTG not only pioneered the collectible card game genre but also became a staple of popular culture. Its intricate gameplay, combined with a rich narrative universe, has cultivated a passionate and loyal global community of players.