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Hasbro (HAS) investor relations material
Hasbro Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary23 Jul, 2025
Executive summary
Wizards of the Coast and Digital Gaming drove growth, with Magic: The Gathering revenue up 23% in Q2 and 32% year-to-date, offsetting declines in Consumer Products and Entertainment.
Q2 revenue declined 1% year-over-year to $981M, with strong Wizards growth nearly offsetting Consumer Products and Entertainment declines.
Q2 operating loss of $798M and net loss of $856M were driven by a $1.0B non-cash goodwill impairment in Consumer Products.
Adjusted net earnings per diluted share improved by $0.08 year-over-year in Q2 and $0.52 year-to-date, despite the reported net loss.
Full-year revenue and adjusted EBITDA guidance were raised, reflecting strong performance in Wizards and cost productivity.
Financial highlights
Q2 net revenue was $981M, down 1% year-over-year; adjusted operating profit was $247M, flat year-over-year.
Q2 adjusted EPS rose to $1.30, up $0.08 year-over-year; adjusted EBITDA was $302M, down 4% year-over-year.
Year-to-date revenue up 7%, driven by 28% growth in Wizards and Digital Gaming; adjusted operating profit of $470M.
Consumer Products revenue declined 16% to $442M, with near breakeven profitability; Entertainment revenue down 15% to $16M.
Cash and cash equivalents at quarter end: $547M; $196M returned to shareholders via dividends year-to-date.
Outlook and guidance
Full-year revenue expected to grow mid-single digits in constant currency, with adjusted operating margin of 22–23%.
Adjusted EBITDA guidance raised to $1.17B–$1.2B; capex around $250M.
Wizards of the Coast revenue forecasted to grow in the high 20% range, with 42–43% operating margin.
Consumer Products revenue expected to decline 5–8% for the year, with 4–6% adjusted operating margin.
Medium-term targets: mid-single digit revenue CAGR, 50–100bps annual margin expansion, $1B gross cost savings by 2027, and 2.5x gross debt/EBITDA by 2026.
Explain the Wizards segment margin decrease.
Assess impact of tariffs on goodwill impairment.
How did Monopoly Go! impact digital gaming?
How did Final Fantasy demand materialize?
How will tariffs impact 2026-2027 margins?
Assess MAGIC's new vs lapsed player mix.
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Next Hasbro earnings date
Q3 202523 Oct, 2025
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Frequently asked questions
Toys and Games
Hasbro is an American multinational holding company operating globally and the company’s shares are listed on the Nasdaq. The company is headquartered in Pawtucket, Rhode Island, but has regional and local offices spread out across the world. The company owns several large IPs within the toy and entertainment world, including world-famous products like Transformers, Power Rangers, Nerf, My Little Pony, Monopoly, Wizards of the Coast, and several others.
The Hassenfeld Brothers
Hasbro, founded in 1923 by the Hassenfeld brothers, initially began as a textile remnant company in Providence, Rhode Island. The name is an abbreviation for “Hassenfield brothers, and over the years it evolved into a massive player in the world of toys and entertainment. In the 1950s, Hasbro achieved its first major success with the release of Mr. Potato Head, the first toy to be advertised on television. By the 1980s, Hasbro further solidified its position with popular toys like Transformers, My Little Pony, and GI Joe. Through strategic acquisitions and consistent innovation, Hasbro transitioned from a simple toy manufacturer to a global entertainment powerhouse, producing not only toys but also television shows, movies, and board games.
A Line of Iconic IPs
As previously mentioned, Hasbro owns several large and world-famous IPs. Some of these have been on sale in one form or another for decades, and have become household names in many corners of the world. Hasbro does not only sell toys but also produces various board games such as Twister and Monopoly. When looking at Hasbro’s publicly traded peers, one finds names such as Mattel, Jakks, and Spin Master.
Wizards of the Coast
Wizards of the Coast (WotC) is one of Hasbro’s most important IPs and a major source of revenue for the company. WotC’s claim to fame is Magic: The Gathering (MTG). Launched in 1993, MTG not only pioneered the collectible card game genre but also became a staple of popular culture. Its intricate gameplay, combined with a rich narrative universe, has cultivated a passionate and loyal global community of players.
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