Kellanova Investor Relations Material

Kellogg Company, most commonly referred to as Kellogg's, is a global food manufacturer with a diverse product range. While its history is rooted in Battle Creek, Michigan, which is where Corn Flakes were invented and where the headquarters still are, the company has since evolved considerably. Today, beyond its iconic cereals, Kellogg's portfolio spans a variety of convenience foods, such as snacks, frozen items, and plant-based protein products. The brand operates on an international scale, distributing its products across the world.

Kellogg's has its roots in Battle Creek, Michigan, where it was founded by brothers John Harvey and Will Keith Kellogg in the early 20th century. The discovery of their flagship product, Corn Flakes, was accidental. In 1894, while experimenting with wheat-based meals for patients at the Battle Creek Sanitarium where John served as superintendent, they accidentally left some cooked wheat out overnight. Upon returning, they found it had turned into flakes. They decided to toast these flakes, leading to the creation of the first Corn Flakes. Seeing the potential, W.K. Kellogg founded the Battle Creek Toasted Corn Flake Company in 1906. The brand quickly gained popularity, prompting a name change to the Kellogg Company in 1922. Over the years, Kellogg's expanded its product line and grew internationally. Today, it stands as one of the leading global producers of cereal and convenience foods.

Kellogg's, while renowned for its iconic Corn Flakes, offers a diverse range of products beyond this staple breakfast cereal. Among their offerings are various cereals like Frosted Flakes, Special K, Rice Krispies, and Raisin Bran. Moreover, Kellogg's has ventured into snack foods, with products such as Pop-Tarts, Pringles, and Cheez-It crackers. Its reach also extends to granola bars, protein shakes, and plant-based meat alternatives through the MorningStar Farms brand. When looking at some publicly traded companies that compete with Kellogg’s, we find names such as General Mills, Post Holdings, and The Kraft Heinz Company.

Kellogg's has successfully transitioned from its small town home to become a globally recognized brand, with a presence in over 180 countries. Its international expansion began in the early 20th century when it opened production facilities in Canada and the UK. From there, the company strategically entered various markets, adapting its product lineup to suit local tastes and preferences. For instance, in Asia, Kellogg's introduced flavors catering to regional palates, while in Europe they acquired brands that already had a strong foothold.