Mondelez International (MDLZ) investor relations material

Strategic growth focus and market positioning

• Emphasis on core snacking categories—chocolate, biscuits, baked snacks—targeting 90% of net revenues by 2026, up from 59% in 2012 and 80% currently.

• Maintains global leadership in biscuits (17% share), strong positions in chocolate (12.4%), cakes/pastries (3.9%), and snack bars (8.6%).

• Core snacking categories are growing 1.4x faster than other food categories, with a projected 5% value CAGR and a long-term organic net revenue growth target of 3–5%.

• About 40% of 2025 revenues come from high-growth emerging markets, with a 13.4% CAGR over five years.

• Iconic brands and a connected culture drive consumer loyalty and consistent long-term growth.

Strategic overview and growth model

• Structurally stronger organization with a proven growth model, balancing top-line, investments, and bottom-line performance.

• Diversified global footprint, with emerging markets as a key engine of double-digit growth and developed markets contributing steady gains.

• Top-tier capabilities, local-first operating model, and engaged culture accelerate execution and performance.

North America: Growth initiatives and consumer trends

• North America delivered ~4% CAGR over five years, with $11B in 2025 net revenue; U.S. biscuits are 63% of revenue and hold a 42% market share.

• Six key consumer trends addressed: flat basket sizes, price sensitivity, channel shifts, premiumization, health focus, and on-the-go snacking.

• Growth actions include expanding affordable and premium offerings, better-for-you snacks, and leveraging under-indexed channels.

• Investing in supply chain upgrades to increase capacity, flexibility, and margins, with benefits expected by early 2027.

• Committed to improving performance through consumer-centric offerings, increased media investment, and long-term supply chain programs.