Nice One Beauty Digital Marketing Company (4193) Q1 2025 earnings summary

Executive summary

• Achieved strong and profitable growth in Q1 2025, with revenue up 30% to SAR 324.97M and net income up 10% year-over-year to SAR 24.12M.

• Outperformed the beauty and personal care market, which grew at an estimated 12% CAGR.

• Expanded product assortment and improved operational efficiency through new warehouses and strategic partnerships.

• Completed IPO, issuing 5.5 million new shares and listing on the Saudi Stock Exchange in January 2025.

• All short-term and long-term bank borrowings were fully repaid during the quarter, resulting in a debt-free balance sheet.

Financial highlights

• Revenue reached SAR 324.97M, up from SAR 250.05M in Q1 2024 (30% YoY growth).

• Net profit for the period was SAR 24.12M, a 10% increase compared to SAR 21.90M in Q1 2024.

• EBITDA margin was 9.27%, down from 10.2% in Q1 2024.

• Gross margin declined to 25.01% from 28.4% YoY; gross profit was SAR 81.27M.

• Number of orders increased 26% YoY to 1.1M; new customers grew 6% YoY to 218K.

Outlook and guidance

• Plans to refine performance marketing and boost customer lifetime value.

• Launch of app recommendations and expansion of exclusive brands to drive future growth.

• New warehouse in Jeddah expected in Q3 2025 to enhance distribution and sales in the Western region.

• Management notes that Q1 2025 results may not be indicative of full-year 2025 performance.

• The company is expanding regionally, with new subsidiaries in Egypt and UAE, though commercial operations have not yet commenced.