Nice One Beauty Digital Marketing Company (4193) Q4 2024 earnings summary

Executive summary

• Revenue grew to SR 1.0 billion for 2024, up from SR 782.4 million in 2023, driven by both local and international sales.

• Net profit for 2024 was SR 71.7 million, more than double the prior year’s SR 32.6 million.

• The company completed its IPO process, converting to a joint stock company and listing on Tadawul.

• New subsidiaries were established in Egypt, UAE, and Saudi Arabia, expanding the group’s footprint.

Financial highlights

• Gross profit increased to SR 269.2 million from SR 216.6 million year-over-year.

• Operating profit rose to SR 79.0 million from SR 35.8 million year-over-year.

• Total assets reached SR 530.2 million at year-end, up from SR 349.2 million.

• Equity increased to SR 185.9 million from SR 112.7 million year-over-year.

• Basic and diluted EPS rose to SR 0.65 from SR 0.30 year-over-year.

Outlook and guidance

• The company expects continued growth following the IPO and regional expansion.

• Capital investments in warehouse robotics are expected to complete by February 2025.