Nice One Beauty Digital Marketing Company (4193) Q2 2025 earnings summary

Executive summary

• Q2 2025 revenue declined 7.9% year-over-year to SAR 192.3mn, impacted by Ramadan seasonality and intensified market discounting.

• H1 2025 revenue reached SAR 517.3mn, up from SAR 458.8mn year-over-year.

• Net profit for H1 2025 was SAR 22.8mn, down from SAR 40.1mn year-over-year.

• Gross margin dropped to 26.2% in Q2 and 25.4% for H1 2025, reflecting higher international brand share and operational overhead.

• The company completed an IPO, issuing 5.5mn new shares and listing on the Saudi Stock Exchange in January 2025.

Financial highlights

• Q2 2025 revenue: SAR 192.3mn, down 7.9% year-over-year.

• H1 2025 revenue: SAR 517.3mn, up 12.7% year-over-year.

• Gross profit for H1 2025: SAR 131.6mn, margin at 25.4%, down from 29.9% year-over-year.

• EBITDA for Q2 2025: SAR 4.0mn, margin at 2.1%, down from 10.4% in Q2 2024.

• Net loss in Q2 2025: SAR -1.3mn, margin at -0.7%; H1 2025 net profit: SAR 22.8mn.

Outlook and guidance

• Strategic focus on private label expansion, new offline stores, and warehouse openings to enable 24h delivery.

• Continued investment in technology, pricing automation, and AI-based forecasting to protect margins and drive growth.

• Management notes interim results may not indicate full-year performance.