Nice One Beauty Digital Marketing Company (4193) Q4 2025 earnings summary

Executive summary

• 2025G marked a pivotal year with the company's listing on the Saudi Stock Exchange, driving a new phase of institutional growth, governance, and transparency.

• Revenue reached SAR 1.016 billion, up 1.31% year-over-year, maintaining market share amid intense competition and expansion costs.

• Strategic investments in AI, logistics, and exclusive brands enhanced operational efficiency and customer experience.

• Customer base exceeded 6 million, with over 3.8 million orders fulfilled and app downloads surpassing 14 million since inception.

• Achieved Platinum status in Saudization (51%) and 43% female workforce participation, reflecting strong localization and inclusion.

Financial highlights

• Total revenue for 2025G: SAR 1,016,659,141 (1.31% growth vs. 2024G).

• Net profit: SAR 2,980,434, down from SAR 71,745,186 in 2024G, due to increased operating and marketing expenses.

• Gross profit: SAR 245,025,297, with a gross margin decline attributed to expansion and higher costs.

• All outstanding loans were fully repaid in 2025G, leaving the company debt-free.

• Revenue distribution: 95.87% from product sales, 4.13% from services and commissions.

Outlook and guidance

• Plans for 2026G include expanding physical presence, launching the first Nice One branch, and further regional growth.

• Continued investment in AI, automation, and digital transformation to enhance customer retention and operational efficiency.

• Focus on maximizing shareholder value, maintaining high governance standards, and sustaining financial discipline.